Agricultural Mowers Market Size, Trends Analysis Research Report by Product Type (Pouches (Disc Mowers, Drum Mowers, Flail Mowers, Sickle Bar Mowers, Rotary Slashers, Others), by Distribution Channel (Original Equipment Manufacturer (OEM), Aftermarket), by Application (Hay & Forage, Orchards & Vineyards, Commercial Grass Cutting, Others), and By Region Global Market Analysis And Forecast, 2025-2034
Oct-2025 Formats | PDF | Category: Agriculture | Delivery: 24 to 72 Hours
Agricultural Mowers Market Is Forecast to Increase from USD 2.13 Billion In 2025 To USD 3.78 Billion By 2034, At A CAGR Of 4.97%.
Agricultural Mowers Market: A Comprehensive Overview and Future Developments
The agricultural mowers market is undergoing a alive transformation, fueled by the relentless global demand for improved farming efficiency and the urgent shift towards sustainable agricultural practices. This sector, currently valued in the multi-billion dollar range and projected for steady growth, is essential for operations ranging from hay and forage harvesting to maintaining orchards and vineyards.
Enumerating the future of the agricultural mowers, the long-term prospects are evidently batteries, smart technologies, and autonomous operation. One of the largest-standard achievements is but of course the embrace of precision agriculture and smart Agriculture. Carefully chosen technologies such as GPS-guided systems, the evolution of different kinds of advanced sensors, and the AI technology-based controls are allowing a mower to be brought under the control of actual-minute accuracy having for double cutting pattern optimization, minimum overlapping, less fuel consumption, and climatic adaptation based on fresh data from the field.
The proliferation of the number of autonomous mowers freeing human operators from direct involvement in the process of operation is the reason why the mowers industry will experience a radical change through that, the latter will be able to work around the clock and by the hour thus supply the market with their availability. Apart from that, the casual eco-friendly mindset of the consumers also turns a lot of the arrows towards pure or partially electric drivetrains. Those mowers are less noisy, are easy to run at lower costs, and most importantly, emit fewer greenhouse gases, thus, on the one hand, helping the worldwide struggle to phase out fossil fuel, and on the other – taking a good step forward to accomplish that goal in the agriculture industry.
Market Insights
- North America holds the largest revenue share in the agricultural mowers market.
- The Pouches segment is the dominant revenue generator in 2024.
- While North America is the largest, the Asia-Pacific region is often highlighted as a high-growth area for the broader agricultural machinery market, driven by farm modernization and rising demand.
- The percentage of the U.S. population residing in urban areas in 2024 is approximately 83.2%.
- Leading Segment by Power Source (Agricultural Mowers): The Gas Agricultural Mowers segment is expected to maintain a significant, though slow-growing, revenue share.
Market Dynamics
Trends
The Agricultural Mowers Market is seeing several trends that are influencing it. An important trend is the increasing use of advanced technologies in mowers, for example, precision farming techniques and robotic mowing systems. These technologies are enabling farmers to achieve higher efficiency and lower the costs of labor. Another trend is the increasing requirement of green and sustainable mowers, which are manufactured to emit less and have less impact on the environment. Besides this, the focus on autonomous and self-propelled mowers, which are the ones that need no human intervention for operation thus, resulting in increased productivity and operational versatility, is also growing. Overall, these trends are leading to the Agricultural Mowers Market’s innovation and expansion.
Growth Drivers
The Agricultural Mowers Market is experiencing a rise that is substantial. Its growth is propelled by the implementation of various major factors. The first and foremost growth propeller is the rising need for the use of machinery in agriculture in order to achieve the effective output of the farm. The farmers are resorting to the use of agricultural mowers more and more, thus saving their time and labor cost which are usually consumed by the traditional methods of grass cutting and crop harvesting.
In addition, the move towards more exact farming methods is leading to an ever increasing demand for advanced agricultural mowers which could be equipped with a GPS navigation system and automated cutting mechanisms. This tendency is expected to keep on encouraging the expansion of the market as the farmers are looking for ways to optimize their operations and last but not least, maximize their yields.
Furthermore, the popularity of commercial landscaping and recreational turf maintenance has also been rising, thus, contributing the agricultural mowers market growth further. As well-maintained green areas are becoming the focus of more and more businesses and public spaces, the demand for the production of advanced mowing equipment is getting higher and higher.
Restraints
The Agricultural Mowers Market faces various limitations in which high initial investment costs, maintenance expenses, and operational complexities are among the most significant. Moreover, strict government regulations for emissions and noise levels are essential obstacles that manufacturers have to overcome. Lack of awareness about advanced technology and shortage of skilled labor to operate modern agricultural mowers are also restraining factors that impact the growth of the market. Additionally, the persistent world economic uncertainties and volatile raw material prices are among the factors that put the agricultural mowers industry in a difficult position. It will be very important for firms to remain competitive and continue to grow in the market by resolving these concerns through innovation, cost-effective solutions, and strategic alliances.
Opportunities
The Agricultural Mowers Market is limited in many ways, where the main reasons are the high initial investment costs, maintenance expenses, and operational complexities. Furthermore, in addition to these obstacles, manufacturers must also meet stringent government requirements for emissions and noise levels that are at the heart of these problems. Moreover, lower awareness of the adoption of new technology and a shortage of skilled labor to operate modern agricultural mowers are some restraining factors that affect the market growth. Equally, the world economic uncertainty that lasts and the fluctuation of raw material prices are among the issues that have put the agricultural mowers industry in a hard place. It will be a necessity, for companies, to use the aspect of competitiveness to their advantage and be able to solve these problems by innovating, offering cost-effective solutions and entering into strategic alliances if they are to survive and continue to grow in this market.
Challenges
Agricultural Mowers Market is struggling with the growth and profitability of the market. One of the major issues is the trend of raw materials and manufacturing costs that is leading to the manufacturers having to reduce their margins while they sell products at higher prices. Rising competition is another challenge these markets are facing, as alternatives, mainly precision farming and autonomous machinery, are close to delivering efficient solutions to the farmers. Moreover, irregular weather conditions and environmental requirements are making it more complicated for the makers of agricultural mowers to adjust to the new conditions and guarantee compliance with standards. In net terms, beating these obstacles will require employing creativity, smart management, and having an in-depth knowledge of the agricultural domain that is constantly changing.
Agricultural Mowers Market Top Companies Covered In This Report:
Evaluate The Strategic Positioning And Innovation Pipelines Of Leading Market Companies-From Multinational Enterprises To Disruptive Regional Firms. Understand How Key Players Are Innovating, Expanding, And Capturing Value, And Use Competitive Benchmarks To Plan Your Next Move.
- Changzhou Dongfeng Agricultural Machinery Group Co. Ltd.
- CLAAS KGaA mBH
- AGCO Corp.
- Bernard KRONE Holding SE and Co. KG
- Buhler Industries Inc
- CNH Industrial NV
- Deere and Co.
- Husqvarna AB
- ISEKI and Co. Ltd.
- Kubota Corp.
- MTD Products India Pvt. Ltd.
- Robert Bosch GmbH
- SEPPI M. Spa
- Sonalika International Tractors Ltd.
- STIGA S.p.A.
- Vermeer Corp.
- KUHN SAS
- Weichai Lewo Intelligent Agriculture Technology Co., Ltd.
Agricultural Mowers Market Company News 2024 and 2025
John Deere
Autonomous Mower (CES 2025): John Deere introduced an autonomous, fully electric, battery-powered zero-turn, stand-on mower.
AGCO Corporation
AGCO Tech Day 2025 showcased its focus on AI, Autonomy, and Mixed-Fleet Solutions to enhance farmer profitability. News releases in 2025 highlight new equipment like the Massey Ferguson MF 5M Series Utility Tractors and the Fendt 1000 Vario Gen4 Tractor and Optimum Planter.
CLAAS
Mower Milestone and New Models (2025)
The company celebrated the production of its 250,000th mower and launched a new generation of CLAAS front mowers.
Yanmar
Yanmar Holdings Co., Ltd. announced the acquisition of CLAAS India Private Limited in August 2024 and completed the transaction in early January 2025. The acquired entity was renamed Yanmar Agricultural Machinery India Private Limited (YAMIN).
Segmented View of The Industry:
The Agricultural Mowers Market Is Mapped Through A Multidimensional Lens-Tracking Shifts Across Product Type, Applications, And Geographic Regions. This Segmented Approach Enables Businesses to Localize Their Growth Plans And Align Offerings With The Most Profitable Demand Centres.
Segmentation By Product Type
- Disc Mowers
- Drum Mowers
- Flail Mowers
- Sickle Bar Mowers
- Rotary Slashers
- Others
Segmentation ByDistribution Channel
- Original Equipment Manufacturer (OEM)
- Aftermarket
Segmentation ByApplication
- Hay & Forage
- Orchards & Vineyards
- Commercial Grass Cutting
- Others
Global Geographic Coverage:
The Report Provides In-Depth Qualitative And Quantitative Data On The Agricultural Mowers Market For All Of The Regions And Countries Listed Below:
North America
It is anticipated that The Agricultural Mowers Market in North America will register a vibrant expansion, the chief reason being a forecasted GDP Growth of 3% and an Inflation Rate of 2%. Among the various local drivers, the one that substantially affects the market in the region is the Farm Bill subsidy from the U.S. government that, in turn, encourages farmers to make the agricultural sector vibrant with the injection of fresh and modern agri-tools such as mowers.
Farm equipment dealerships specialized in agricultural mowers remain the principal channel to distribute the mowers. On the other hand, online sales are capturing the most rapid growth as a channel due to the shoppers’ ease and availability of a wide range of products. The consumers in North America – keeping in mind the environment – are inclining more towards sustainability, sourcing only ethical products and buying only from local producers.
The above trend mirrors buyers’ consciousness of the environmental impact of the food chain, and the changes in the way they eat. Though in many emerging markets, costs and the social importance of owning a particular brand remain big drivers in North America, the trend of choosing environmentally friendly and ethically sourced products for most part is gaining ground are already very well established in the region.
Europe
The Agricultural Mowers Market in Europe is predicted to gradually grow over a few next years, with a GDP growth rate of 2.5% and an inflation rate of 1.8%. France holds a particular government subsidy, specifically for the purpose of promoting green and sustainable agricultural practices, which is a key factor in the demand for agricultural mowers in the country. Agricultural mowers in Europe are mainly sold through the specialized channel of agricultural equipment dealerships, while the online sales are the fastest-growing channel attracting digitalization. Buyers in Europe are increasingly choosing to prioritize sustainability and the ethical sourcing of products as a result when purchasing agricultural mowers, which is becoming a key feature. In numerous emerging markets in Europe, prices and status of products are still the main factors driving consumer preferences, however, the movement in favor of sustainability and localism is gaining.
Asia Pacific
The Agricultural Mowers Market in Asia Pacific has a bright future as it is expected to have a 6% GDP growth rate and an inflation rate of 2%. As for Japan, the non-replicable local driver, which significantly affects this market, is the government’s subsidies for the adoption of modern agricultural methods and equipment.
Most of the agricultural mowers in Japan are sold through government procurement contracts, which is the dominant channel, while the fastest-growing channel is e-commerce platforms, influenced by the increasing digitalization of businesses. Sustainability and ethically sourced products are what Japanese consumers look for when buying agricultural mowers, hence, it has to be a feature of the product.
Furthermore, in developing markets like Indonesia and Vietnam, prices and the status of the products still overwhelmingly influence consumer preferences. Additionally, Localism also has a major impact on consumer preferences in these countries. Producers of agricultural machinery who are willing to enter these markets must factor in these elements to appropriately serve the different needs of consumers.
Middle East and Africa
Over the next few years, the Middle East and African region Agricultural Mowers Market will see a gradual increase in its capacity. The market is offering attractive possibilities for the implementation of the innovative agricultural machinery solutions with an expected GDP growth of slightly below 3% and deflation rates remaining stable. One of the main factors that attract consumers to this market is the provision of subsidies by the governments of countries such as Nigeria, where agricultural mechanization programs are the main source of support, and as a result, the demand for sophisticated mowers is increasing.
In this part of the world, the main way of buying agricultural mowers is through local distributors and dealerships that are in close vicinity to the farmers and therefore offer easy access to them. At the same time, the most rapidly developing channel is the online sales platforms that provide a convenient shopping experience for tech-savvy farmers. Additionally, consumers in these areas are becoming more conscious of the environmental and social aspects of the products they buy and are therefore showing more inclination towards equipment produced locally. Furthermore, in many of the region’s emerging markets, price and prestige are still very important factors in customers’ minds; hence, the manufacturers who will be able to produce the most affordable products will have a significant advantage in the competition.
Reasons To Buy:
- The Research Would Help Top Administration/Policymakers/Professionals/Product Advancements/Sales Managers And Stakeholders In This Market In The Following Ways.
- The Report Provides Agricultural Mowers Market Revenues At The Worldwide, Regional, And Country Levels With A Complete Analysis To 2034 Permitting Companies To Analyze Their Market Share And Analyze Projections, And Find New Markets To Aim For.
- To Understand The Most Affecting Driving And Restraining Forces In The Market And Their Impact On The Global Market.
- Major Changes And Assessment In Market Dynamics And Developments.
- The Objective Of The Agricultural Mowers Market Report Is To Identify New Business Opportunities Using Quantitative Market Forecasts.
- Formulate Sales And Marketing Strategies By Gaining An Understanding Of Competitors, Their Positioning, And Strengths & Weaknesses.
Faq – What Global Leaders Are Asking
What Is The Growth Prospect For The Agricultural Mowers Market By 2034?
Agricultural Mowers Market Is Expected To Achieve A Stable Growth Rate With A Compound Annual Growth Rate (CAGR) Of About 4.97% From 2025 Through 2034.
What Is Driving The Growth Of The Agricultural Mowers Market?
The growth of the agricultural mowers market is primarily driven by technological advancements, particularly in automation and smart farming integration, and the increasing global demand for efficient hay-making and farming practices.
Who Are The Key Players In The Agricultural Mowers Market, And What Are Their Market Shares?
The Agricultural Mowers Market Includes Major Companies Changzhou Dongfeng Agricultural Machinery Group Co. Ltd., CLAAS KGaA mBH, AGCO Corp., Bernard KRONE Holding SE and Co. KG, Buhler Industries Inc, CNH Industrial NV, Deere and Co., Husqvarna AB, ISEKI and Co. Ltd., Kubota Corp., MTD Products India Pvt. Ltd., Robert Bosch GmbH, SEPPI M. Spa, Sonalika International Tractors Ltd., STIGA S.p.A., Vermeer Corp., KUHN SAS, Weichai Lewo Intelligent Agriculture Technology Co., Ltd, Others.
Specific Market Share Data Is Not Publicly Available And Is Typically Provided In Detailed, Proprietary Market Research Reports.
Which Regions Are Leading The Agricultural Mowers Market Growth?
Asia-Pacific is projected to register the highest growth rate, driven by rapid agricultural mechanization in countries like China and India, while North America holds a significant share due to its focus on advanced technology and efficiency.
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