Digital OOH (DOOH) Market Research Report By Application (BFSI, IT and Telecom, Automo-tive and Transportation, Education, Entertainment, Healthcare, and Others), By Type (Transit Advertising, Billboard, Street Furniture Advertising, and Others), and by Region- Global Forecast to 2034
June-2025 Formats | PDF | Category: IT | Delivery: 24 to 72 Hours
“The Digital OOH (DOOH) Market industry is expected to expand from 10.39 Billion in 2025 to $ 19.28 Billion in 2034, with a compound annual growth rate of 8.6% “
Digital OOH (DOOH) Market: Overview and Growth in the Upcoming Year
In the fast-paced world of marketing, digital out-of-home (DOOH) advertising has emerged as a powerful tool for businesses to reach their target audience. The advent of digital technology has given traditional billboards and posters a high-tech makeover, allowing for dynamic and interactive content that attracts customers like never before.
Digital out-of-home advertising is any form of outdoor advertising that displays content on digital screens. Airports, shopping malls, bus shelters, and even billboards by the side of the road all have these screens. DOOH ads, which can be either static or dynamic, allow brands to visually present their products and services.
One of the main advantages of DOOH advertising is the ability to reach consumers while they are on the go. Unlike more traditional media like print or radio, DOOH ads are extremely visible and hard to ignore.
The digital out-of-home (OOH) market has expanded dramatically in recent years as more and more advertisers use digital screens to advertise their brands.
This expansion can be attributed to a number of factors, including the development of smart cities, advancements in programmatic advertising, and the expanding use of digital signage technology. As more and more people spend time away from home, DOOH advertising presents marketers with a unique opportunity to meaningfully engage with their target audience.
The future of digital OOH advertising seems bright. As technology advances, we can expect to see even more innovative and interactive DOOH advertising that attracts consumers and promotes interaction. Because DOOH advertising can deliver real-time content updates and personalised messages, it is well-positioned to become a staple in the marketing mix for businesses of all sizes.
For Insights Consultancy’s latest market intelligence study, “Global Digital OOH (DOOH) Market 2025, Growth Opportunities, and Forecast,” provides a comprehensive analysis of the Food industry. The report includes demand analysis, industry insights, competition intelligence, and a customer database. It also offers strategic insights into future trends, growth determinants, supplier landscape, demand landscape, CAGR, and pricing analysis. The study also includes Porter’s Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps’ Analysis, Market Attractiveness Analysis, BPS Analysis, and Ecosystem Analysis.
*Note: Sample of the report provides details on the scope and coverage, table of contents, research methodology, and Sample Framework of the report. Actual report of 110+ is available for purchase to all the interested stakeholders.
Digital OOH (DOOH) Market Key Takeaways
Regional Contribution to Market in 2024:
In 2024, the global digital out-of-home (DOOH) market is anticipated to grow at an exceptional rate, with various regions contributing significantly to this growth. The Asia-Pacific region is expected to develop at the fastest rate of all of these due to rising investments in digital advertising and increased urbanisation. However, North America is anticipated to surpass all other regions in terms of market share due to its superior infrastructure and extensive use of digital technologies.
Fastest Growing Region and Leading Region:
Asia-Pacific is the region with the fastest growth.
North America is the leading region.
Market Breakdown by Type:
The fastest-growing subsegment of digital billboards is interactive digital billboards.
Digital Signs and Screens for Transit and Street Furniture
Among the main uses driving the digital OOH market in 2024, retail advertising is projected to hold the largest market share. Retailers are increasingly using digital signage to attract customers, boost sales, and enhance the overall shopping experience. Additionally, out-of-home advertising and transportation are expected to be significant uses since they allow advertisers to reach consumers who are always on the go.
Key Applications (2024 Market Share):
Retail Out-of-Home Advertising for Transportation
During the 2025–2034 forecast period, digital signage in healthcare facilities is expected to grow at the fastest rate among the applications in the digital out-of-home (OOH) market. As the healthcare industry works to digitise its operations and improve patient experiences, dynamic and educational digital displays are becoming more and more important in clinics, hospitals, and pharmacies.
Fastest Growing Application (Forecast Period 2025 to 2034)
Medical Facilities’ Digital Signage
In conclusion, the Digital OOH (DOOH) sector offers a wealth of opportunities for advertisers, technology companies, and brands to use the power of digital displays to effectively reach and engage consumers. Digital out-of-home advertising is anticipated to keep growing and evolving as a result of advancements in technologies like artificial intelligence (AI), the Internet of Things (IoT), and data analytics.
Report Attributes
Metric | Details |
Market Size in 2025 | USD 10.39 Billion |
Projected Market Size in 2034 | USD $ 19.28 Billion |
CAGR (2025 – 2034) | 8.6% |
Market Segmentation | By Type, by Application, and By Region |
Top Key Players | Focus Media – (China), JCDecaux – (France), Clear Channel Outdoor – (U.S.), Stroer – (Germany), Lamar Advertising – (U.S.), Outfront Media – (U.S.), Global (Exterion Media) – (U.K.), oOh!media – (Australia), APG SGA – (Switzerland), Publicis Groupe (Metrobus) – (France), Intersection – (U.S.) |
Customization Scope | Report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Top Companies Covered In This Report:
The Digital OOH (DOOH) Market’s competitive environment provides a thorough examination of the major participants. Company summaries, financial results, revenue generation, market potential, R&D expenditures, new market strategies, regional presence, strengths and weaknesses, product launches, product range, and application leadership are some of the data it contains. These statistics particularly relate to the businesses’ operations and areas of concentration in the Digital OOH (DOOH) market.
- Focus Media – (China)
- JCDecaux – (France)
- Clear Channel Outdoor – (U.S.)
- Stroer – (Germany)
- Lamar Advertising – (U.S.)
- Outfront Media – (U.S.)
- Global (Exterion Media) – (U.K.)
- oOh!media – (Australia)
- APG SGA – (Switzerland)
- Publicis Groupe (Metrobus) – (France)
- Intersection – (U.S.)
Industry News
May 27, 2025 New DOOH Startup —Life Space Digital
Founded in 2025, Life Space Digital is a new U.S.-based digital out-of-home (DOOH) media and advertising network with video in residential buildings, office towers and shopping malls. Specializing in elevator media and advertising in retail and other high-traffic lifestyle destinations, they engage with video across multiple points in the daily journey, where audiences live, work and spend.
In 2023, Cityscape HK strategically expanded its Digital Network to Macau to bolster its business capabilities. With both cities being accessible within just an hour, Cityscape launched a cross-border package targeting Mainland tourists visiting Hong Kong Island and Macau.
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2034, Y-o-Y growth rate, and CAGR):
Segment ByApplication
- BFSI
- IT and Telecom
- Automotive and Transportation
- Education
- Entertainment
- Healthcare
- Consumer Goods and Retail
- Government and Utilities
- Real Estate
Segment by Type
- Transit Advertising
- Billboard
- Street Furniture Advertising
- Others
Regional Deep-dive Analysis:
The report provides in-depth qualitative and quantitative data on the Digital OOH (DOOH) Market for all of the regions and countries listed below:
North America
United States
growing demand for engaging and interactive content as well as technological advancements, the DOOH market in the US is expected to grow significantly over the coming years. Due to its strong economy and highly connected population, the US presents a wealth of opportunities for advertisers looking to utilise DOOH. Large companies with extensive nationwide networks of digital displays, such as Outfront Media, Lamar Advertising, and Clear Channel Outdoor, dominate the market.
Canada
The digital out-of-home (OOH) industry in Canada is growing as a result of new digital signage initiatives adopted by cities like Toronto and Vancouver to enhance the urban landscape. As consumer behaviour continues to shift towards digital and mobile devices, DOOH offers marketers a seamless and visually appealing way to interact with their target audience. Because of the regulations in place to ensure accountability and transparency in the industry, Canada provides advertisers with a stable environment in which to test out innovative and creative DOOH ads.
Asia-Pacific
China
China’s rapidly growing economy and tech-savvy population have made it a major player in the DOOH industry. There is a vast nationwide network of digital screens in malls, transit hubs, and crowded cities. Chinese advertisers are increasingly using DOOH to reach consumers in a dynamic and engaging way. The industry is expected to continue its robust growth as businesses capitalise on the vast potential of digital advertising in the country.
Japan
Japan, known for its cutting-edge and inventive technology, is another significant market for digital OOH. DOOH advertising offers businesses a unique opportunity to engage with their target market in a creative and efficient manner due to Japan’s tech-savvy consumers and high smartphone penetration rate.
India
Being one of the largest and most diverse countries in the world, India provides a wide range of options for DOOH advertising. Because of the rapidly growing middle class and increasing urbanisation, there is a growing need for digital advertising solutions that can deliver customised messages to the right audience at the right time. The Indian DOOH market is anticipated to grow rapidly as businesses search for more interesting and relevant ways to engage with customers.
Australia
Australia is a developed market for digital out-of-home advertising because of its popular tourist attractions and robust network of digital screens located throughout major cities. Because of its strong economy and high standard of living, the country is a desirable market for advertisers looking to reach affluent consumers. Given the rise of programmatic advertising and data-driven campaigns, we might expect to see more intricate and targeted DOOH projects in Australia in the years to come.
Europe
Germany
Germany is another significant market for DOOH due to the rise in digital advertising displays in major cities like Berlin, Munich, and Hamburg. The country’s robust economy and high smartphone penetration rate have led to an increase in the use of DOOH solutions by advertisers looking to reach tech-savvy consumers.
France
The DOOH industry is thriving in France thanks to its emphasis on innovative and captivating advertising campaigns that enhance the customer experience. Major cities like Paris and Lyon have seen an increase in the use of interactive kiosks and digital billboards, which have given advertisers new ways to reach a diverse audience with customised messaging.
United Kingdom
The UK is a major player in the DOOH industry, with a sizable amount of digital signage in major cities like Birmingham, Manchester, and London. Advertisers in the UK are increasingly using DOOH solutions to reach a more focused and engaged audience. Additionally, the country boasts a robust DOOH network infrastructure that facilitates market growth.
Italy
Italy’s DOOH market is steadily growing thanks to the country’s thriving tourism industry and growing urbanisation. Digital signage is being used by Italian advertisers at popular tourist destinations like Rome, Florence, and Venice in an effort to reach a global audience and enhance the overall consumer experience.
Spain
Spain has emerged as a major player in the DOOH industry, with an increasing number of digital screens appearing in major cities such as Madrid and Barcelona. Spanish advertisers are using DOOH technology to create immersive and engaging campaigns that engage consumers in an increasingly digital world.
Middle East and Africa
UAE
The United Arab Emirates (UAE), a significant player in the Middle East DOOH market, offers the perfect environment for digital advertising to thrive with its vibrant cities and tech-savvy population. In particular, Dubai has become a hub for innovative DOOH advertisements, where businesses use the newest technology to attract clients. Government investments in smart city projects have led to even greater growth in the DOOH market in the United Arab Emirates.
South Africa
tech-driven economy and dynamic cities, which encourage innovation in digital advertising, South Africa leads the continent’s DOOH market. In Johannesburg and Cape Town, DOOH advertising has gained popularity as businesses use engaging and interactive campaigns to connect with the diverse consumer base of the country. Digital ads are now even more visible in South Africa thanks to the growth of DOOH networks at shopping malls, airports, and transit hubs.
Nigeria
Nigeria is another African country where the DOOH market is growing rapidly. Because of their young and tech-savvy population, cities like Lagos are becoming crucial battlegrounds for marketers looking to make an impact through digital advertising. The widespread use of smartphones and the internet has made it easier for brands to reach Nigerian consumers with targeted DOOH ads. As Nigeria’s economy continues to grow, it is expected that the DOOH sector will expand even further in the years to come.
The research provides answers to the following key questions:
- What is the expected growth rate of the Digital OOH (DOOH) Market from 2025-2034?
- What are the key driving forces shaping the market during the forecast period?
- Who are the major market vendors and what winning strategies have helped them occupy a strong foothold in the Digital OOH (DOOH) Market?
- What are the prominent market trends influencing the market’s development?
Key insights provided by the report that could help you take critical strategic decisions?
- Regional reports analyse product/service consumption and market factors in each region.
- Reports highlight possibilities and dangers for suppliers in the Digital OOH (DOOH) Market business globally.
- The report identifies regions and sectors with the highest growth potential.
- It provides a competitive market ranking of major companies, as well as information on new product launches, partnerships, business expansions, and acquisitions.
- The report includes a comprehensive corporate profile with company overviews, insights, product benchmarks, and SWOT analysis for key market participants.
Customization: We can provide following things
1) On request more company profiles (competitors)
2) Data about particular country or region
3) We will incorporate the same with no additional cost (Post conducting feasibility).
Any Requirement Contact us: https://www.forinsightsconsultancy.com/contact-us/
Table of Contents
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