
Green Tea Market Trend Analysis Research Report by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Other Type), By Category, by Flavored, by Distribution Channel, and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)- Global Forecast to 2034.
Feb-2025 Formats | PDF | Category: Food and Beverages | Delivery: 24 to 72 Hours
“The Green Tea industry is expected to expand from $16.43 billion in 2025 to $ 24.87 billion in 2034, with a compound annual growth rate of 6.5%. “
Green Tea Market: Overview and Growth in the Upcoming Year
Green tea is gaining popularity globally due to its numerous health benefits, including weight loss, cognitive enhancement, and disease prevention. The increasing health consciousness among consumers and the growing preference for natural and organic products, free from artificial additives and preservatives, have further fueled the demand for green tea products.
The green tea market has experienced significant innovation in recent years, with manufacturers creating new products to cater to changing consumer tastes. These include ready-to-drink beverages and green tea-infused beauty items. One major trend is the emergence of functional green tea products, which incorporate herbs, spices, and fruit extracts for health benefits. These drinks are popular among health-conscious consumers seeking natural solutions to enhance their well-being.
The rise of e-commerce platforms has made it easier for consumers to access a wide range of green tea products, boosting sales and market growth. As consumers become more environmentally conscious, they are increasingly seeking sustainably and ethically sourced products. Green tea brands that prioritize sustainability and transparency are more likely to connect with environmentally conscious customers, gaining a competitive advantage in the market.
For Insights Consultancy’s latest market intelligence study, “Global Green Tea Market 2025, Growth Opportunities, and Forecast,” provides a comprehensive analysis of the Food and Beverage industry. The report includes demand analysis, industry insights, competition intelligence, and a customer database. It also offers strategic insights into future trends, growth determinants, supplier landscape, demand landscape, CAGR, and pricing analysis. The study also includes Porter’s Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps’ Analysis, Market Attractiveness Analysis, BPS Analysis, and Ecosystem Analysis.
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Top Companies Covered In This Report:
- Unilever Group
- Associated British Foods PLC
- Ito En Ltd.
- Bombay Burmah Trading Corporation Limited
- Kirin Beverage Company
- Tata Consumer Product Limited
- Twinings
- Bigelow Tea
- The Bigelow Tea Company
- Pukka Herbs
- Dilmah Ceylon Tea Company PLC
- Yogi Tea
- Organic India
- Vahdam Teas
- Celestial Seasonings
- Republic of Tea
- Mighty Leaf Tea
- TETLey
- Shangri-la Tea
- Stash Tea
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2034, Y-o-Y growth rate, and CAGR):
Segment byType
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Capsules
- Other Type
Segment byCategory
- Organic
- Conventional
Segment byDistribution Channel
- Super markets And Hyper markets
- Specialty Stores
- Convenience Stores
- Online Stores
- Other Distribution Channel
Segment By Flavored:
- Flavored
- Unflavored
Subsegments
By Green Tea Bags: Standard Green Tea Bags, Pyramid Tea Bags
By Green Tea Instant Mixes: Powdered Mixes, Ready-To-Drink Formulations
By Iced Green Tea: Bottled Iced Green Tea, Brew-At-Home Iced Green Tea
By Loose Leaf: Whole Leaf Green Tea, Specialty Blends
By Capsules: Green Tea Extract Capsules, Convenient Single-Serving Capsules
By Other Types: Matcha Green Tea, Flavored Green Tea Blends
Regional Deep-dive Analysis:
The report provides in-depth qualitative and quantitative data on the Green Tea Market for all of the regions and countries listed below:
- North America includes the United States, Canada, and Mexico.
- Europe includes Germany, France, Italy, the United Kingdom, Scandinavia, Benelux, Russia, and the rest of Europe.
- Asia-Pacific includes Japan, South Korea, India, China, Southeast Asia, and Australia.
- South America (including Brazil, Argentina, and the rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Israel, South Africa)
Each country is studied in detail, and the study includes qualitative and quantitative analysis of the Green Tea Market in that country.
Asia-Pacific: Largest & Fastest-Growing Market
China is the world’s largest green tea producer and consumer, accounting for over half of global green tea output. Famous green tea varieties include Longjing, Bi Luo Chun, and Gunpowder. China’s exports to Western markets have increased due to demand for authentic and organic teas. Japan leads the premium and matcha green tea market, with high domestic demand for functional beverages. R&D green tea companies like Ito En and Kirin have a strong presence.
Green tea demand in India is on the rise due to health consciousness and increased e-commerce. Major tea companies like Tata Consumer Products and Organic India are expanding their green tea options. The demand for flavoured and herbal-infused green teas is also on the rise. Southeast Asia, including Vietnam, Sri Lanka, and Indonesia, is experiencing high growth potential in green tea production and exports. Iced and ready-to-drink green tea beverages are also gaining popularity.
North America: Rapidly Growing Health & Wellness Market
The US is experiencing a surge in demand for organic and RTD green tea, with brands like Lipton, Arizona, and Teavana gaining popularity. This demand is driven by health and wellness trends, as well as a growing preference for matcha-based beverages and supplements. In Canada, there is also a growing interest in green tea-infused energy beverages.
Europe: Expanding Premium & Organic Tea Market
The UK market for traditional and herbal teas is growing, with health-conscious consumers switching to green tea. Luxury tea brands like Twinings and Pukka Herbs are expanding, and green tea is becoming popular in cafes and specialty stores. Organic and functional green teas are also growing in Germany and France, with demand for weight loss and cleansing. Premium tea brands like Kusmi Tea and Yogi Tea are expanding, and Spain and Italy are increasing their consumption of flavored green teas.
Middle East & Africa: Growing Market for Premium & Herbal Green Tea
The Middle East is experiencing significant growth in functional and luxury tea segments, with premium and organic green tea demand increasing in the UAE and Saudi Arabia. Luxury tea companies like TWG and Mariage Frères are expanding, while matcha and herbal green teas are gaining popularity. Green tea consumption in urban areas is also increasing, with consumer awareness of its health benefits increasing.
Latin America: Growing Market with Increasing Health Awareness
Brazil is experiencing a surge in demand for detox and wellness green teas, with distribution expanding through supermarkets and online channels. Consumers are increasingly drinking RTD and iced green tea. Mexico and Argentina are also expanding their tea culture, shifting from traditional herbal teas to green tea-based wellness beverages.
The research provides answers to the following key questions:
- What is the expected growth rate of the Green Tea market from 2025-2034?
- What are the key driving forces shaping the market during the forecast period?
- Who are the major market vendors and what winning strategies have helped them occupy a strong foothold in the Green Tea market?
- What are the prominent market trends influencing the market’s development?
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Key insights provided by the report that could help you take critical strategic decisions?
- Regional reports analyse product/service consumption and market factors in each region.
- Reports highlight possibilities and dangers for suppliers in the Green Tea business globally.
- The report identifies regions and sectors with the highest growth potential.
- It provides a competitive market ranking of major companies, as well as information on new product launches, partnerships, business expansions, and acquisitions.
- The report includes a comprehensive corporate profile with company overviews, insights, product benchmarks, and SWOT analysis for key market participants.
Customization: We can provide following things 1) On request more company profiles (competitors) 2) Data about particular country or region 3) We will incorporate the same with no additional cost (Post conducting feasibility).
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Table of Contents
- Executive Summary
- Green Tea Market Characteristics
- Green Tea Market Trends And Strategies
- Green Tea Market – Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
- Global Green Tea Growth Analysis And Strategic Analysis Framework
5.1. Global Green Tea PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Green Tea Market Growth Rate Analysis
5.4. Global Green Tea Historic Market Size and Growth, 2019 – 2024, Value ($ Billion)
5.5. Global Green Tea Forecast Market Size and Growth, 2024 – 2034, 2034F, Value ($ Billion)
5.6. Global Green Tea Total Addressable Market (TAM)
- Green Tea Market Segmentation
6.1. Global Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Green Tea Bags
Green Tea Instant Mixes
Iced Green Tea
Loose Leaf
Capsules
Other Type
6.2. Global Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Organic
Conventional
6.3. Global Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Flavored
Unflavored
6.4. Global Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Supermarkets And Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Other Distribution Channel
6.5. Global Green Tea Market, Sub-Segmentation Of Green Tea Bags, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Standard Green Tea Bags
Pyramid Tea Bags
6.6. Global Green Tea Market, Sub-Segmentation Of Green Tea Instant Mixes, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Powdered Mixes
Ready-To-Drink Formulations
6.7. Global Green Tea Market, Sub-Segmentation Of Iced Green Tea, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Bottled Iced Green Tea
Brew-At-Home Iced Green Tea
6.8. Global Green Tea Market, Sub-Segmentation Of Loose Leaf, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Whole Leaf Green Tea
Specialty Blends
6.9. Global Green Tea Market, Sub-Segmentation Of Capsules, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Green Tea Extract Capsules
Convenient Single-Serving Capsules
6.10. Global Green Tea Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Matcha Green Tea
Flavored Green Tea Blends
- Green Tea Market Regional And Country Analysis
7.1. Global Green Tea Market, Split By Region, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
7.2. Global Green Tea Market, Split By Country, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Asia-Pacific Green Tea Market
8.1. Asia-Pacific Green Tea Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
8.3. Asia-Pacific Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
8.4. Asia-Pacific Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- China Green Tea Market
9.1. China Green Tea Market Overview
9.2. China Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F,$ Billion
9.3. China Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F,$ Billion
9.4. China Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F,$ Billion
- India Green Tea Market
10.1. India Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
10.2. India Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
10.3. India Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Japan Green Tea Market
11.1. Japan Green Tea Market Overview
11.2. Japan Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
11.3. Japan Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
11.4. Japan Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Australia Green Tea Market
12.1. Australia Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
12.2. Australia Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
12.3. Australia Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Indonesia Green Tea Market
13.1. Indonesia Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
13.2. Indonesia Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
13.3. Indonesia Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- South Korea Green Tea Market
14.1. South Korea Green Tea Market Overview
14.2. South Korea Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
14.3. South Korea Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
14.4. South Korea Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Western Europe Green Tea Market
15.1. Western Europe Green Tea Market Overview
15.2. Western Europe Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
15.3. Western Europe Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
15.4. Western Europe Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- UK Green Tea Market
16.1. UK Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
16.2. UK Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
16.3. UK Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Germany Green Tea Market
17.1. Germany Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
17.2. Germany Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
17.3. Germany Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- France Green Tea Market
18.1. France Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
18.2. France Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
18.3. France Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Italy Green Tea Market
19.1. Italy Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
19.2. Italy Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
19.3. Italy Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Spain Green Tea Market
20.1. Spain Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
20.2. Spain Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
20.3. Spain Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Eastern Europe Green Tea Market
21.1. Eastern Europe Green Tea Market Overview
21.2. Eastern Europe Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
21.3. Eastern Europe Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
21.4. Eastern Europe Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Russia Green Tea Market
22.1. Russia Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
22.2. Russia Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
22.3. Russia Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- North America Green Tea Market
23.1. North America Green Tea Market Overview
23.2. North America Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
23.3. North America Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
23.4. North America Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- USA Green Tea Market
24.1. USA Green Tea Market Overview
24.2. USA Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
24.3. USA Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
24.4. USA Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Canada Green Tea Market
25.1. Canada Green Tea Market Overview
25.2. Canada Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
25.3. Canada Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
25.4. Canada Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- South America Green Tea Market
26.1. South America Green Tea Market Overview
26.2. South America Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
26.3. South America Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
26.4. South America Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Brazil Green Tea Market
27.1. Brazil Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
27.2. Brazil Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
27.3. Brazil Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Middle East Green Tea Market
28.1. Middle East Green Tea Market Overview
28.2. Middle East Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
28.3. Middle East Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
28.4. Middle East Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Africa Green Tea Market
29.1. Africa Green Tea Market Overview
29.2. Africa Green Tea Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
29.3. Africa Green Tea Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
29.4. Africa Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Green Tea Market Competitive Landscape And Company Profiles
30.1. Green Tea Market Competitive Landscape
30.2. Green Tea Market Company Profiles
30.2.1. Unilever Group Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Associated British Foods plc Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Ito En Ltd. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Bombay Burmah Trading Corporation Limited Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Kirin Beverage Company Overview, Products and Services, Strategy and Financial Analysis
- Green Tea Market Other Major And Innovative Companies
31.1. Tata Consumer Product Limited
31.2. Twinings
31.3. Bigelow Tea
31.4. The Bigelow Tea Company
31.5. Pukka Herbs
31.6. Dilmah Ceylon Tea Company PLC
31.7. Yogi Tea
31.8. Organic India
31.9. Vahdam Teas
31.10. Celestial Seasonings
31.11. Republic of Tea
31.12. Mighty Leaf Tea
31.13. Tetley
31.14. Shangri-la Tea
31.15. Stash Tea
- Global Green Tea Market Competitive Benchmarking And Dashboard
- Key Mergers And Acquisitions In The Green Tea Market
- Recent Developments In The Green Tea Market
- Green Tea Market High Potential Countries, Segments and Strategies
35.1 Green Tea Market In 2034 – Countries Offering Most New Opportunities
35.2 Green Tea Market In 2034 – Segments Offering Most New Opportunities
35.3 Green Tea Market In 2034 – Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
- Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. For Insights Consultancy
36.6. Copyright And Disclaimer
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