
Workout Clothes for Women Market Trend Analysis Report by Product Type (Tops & T-Shirts, Sweatpants &Yoga Pants, Skirts & Skorts, Tracksuits, Sweatshirts/Jacket, Others), Sales Channel (Direct Sales, Franchised Stores, Speciality Stores, Online Retailers, Other Sales Channel), Material Type (Nylon, Wool, Polyester, Others),& Region (North America, Europe, APAC, MEA, South America) - Global Forecast to 2030
Pages: 300 | Jun-2024 Formats | PDF | Category: Consumer Goods | Delivery: 24 to 72 Hours
Workout Clothes for Women Market Overview
Workout Clothes for Women Market is expected to grow rapidly at a 5.28% CAGR consequently, it will grow from its existing size of from $ 181.35 Billion in 2023 to $ 262.50 Billion by 2030.
For Insights Consultancy presents an extensive market analysis report titled “Workout Clothes for Women Market Report 2024″providing businesses with an edge in competition by providing a thorough analysis of market structures with estimates for various segmentations and segments.
The report also focuses new trends, major drivers, challenges, as well as opportunities. The report provides all necessary information needed to thrive in the Workout Clothes for Women industry. This report is about Workout Clothes for Women market research provides a complete analysis, which includes a comprehensive analysis of the current and future trends in the market.
The market for workout clothing for women has seen significant increase in recent years driven by an increase in fitness awareness, the trend towards athleisure clothing, and an increasing emphasis on wellness and fitness. As more women are participating in various types of exercise, ranging from yoga and cycling to weightlifting and running the demand for functional and fashionable workout clothes has risen dramatically.
Large players in the market, including Nike, Adidas, Under Armour and Lululemon continue to lead by introducing innovative designs, high-end materials, and strategies for marketing that target women who are active. However, niche and smaller brands have emerged as well, offering distinct styles, sustainable fabrics and diverse sizing options to meet the diverse needs of consumers. preferences.
The COVID-19 virus further led to the expansion of the fitness clothing market because more people were turning to indoor workouts and outdoor activities at home increasing the sales for activewear. Furthermore the rise of fitness stars has influenced consumers’ fashions, with a lot of women looking to imitate their favourite workout outfits.
In the end, the workout clothes are for females market predicted to continue growing in the coming years, driven by trends in wellness and health advances in technology for fabrics and the growing demands for fashionable and practical activewear.
Workout Clothes for Women Market Trends 2024
Sustainability: People are increasingly seeking green and sustainable activewear alternatives. Companies are responding by using recycled materials, reducing the amount of waste during production and adopting sustainable practices in sourcing to eco-conscious consumers.
Sizing that is inclusive: There is an increasing demand for fitness clothing that accommodates the wide range of sizes and body types. The brands are expanding their sizes and are embracing body positivity to ensure inclusion in their products which reflect the variety of their client base.
Technology integration: Innovations in technology for fabrics continue to lead the way in developing new workout clothing. Compression technology, moisture-wicking fabrics along with seamless designs are becoming commonly used features that enhance the comfort and performance of exercise.
Athleisure flexibility: The athleisure trend continues to be popular, blurring the lines between workout clothes and casual wear. Women are looking for versatile activewear items that seamlessly transition between casual and gym occasions, which has led to the an increasing demand for fashionable and functional options for athleisure.
Customization and personalization: Many brands are offering a variety of customizable choices, allowing customers to customize their workout clothing by incorporating unique styles as well as colors and preferences. This trend is a reflection of a rising demand for personalization and self-expression through the activewear options.
Digital Integration: incorporation of technology in workout apparel is growing and features such as intelligent fabrics, sensors embedded in the fabric and wearable technology becoming more commonplace. These new technologies offer improved performance monitoring, tracking fitness levels, and personalised coaching for those who use them.
Overall, the workout clothing market for women by 2024 will be characterized by an emphasis on sustainability, inclusion technological integration, and flexibility that is driven by changing fashions and preferences of the consumer.
Workout Clothes for Women Market Dynamics 2024
Growth Drivers
Increased Health Awareness: Growing awareness of the importance of physical fitness and well-being for women is driving the an increase in demand for workout clothing. As more women focus on their health and take part in various types fitness, their demand for activewear that is comfortable and functional is growing.
The rise of Athleisure The trend of athleisure that emphasizes activewear for workouts as well as in daily life has greatly expanded the market for fitness clothing. Women are seeking a variety of clothing that provide both fashion and function, which is increasing sales of athleisure clothing.
Technological advancements: The latest advances in the field of fabric technology and design have boosted fitness and performance of apparel. Compression technology, moisture-wicking fabrics and seamless construction increase the level of comfort and support while exercising which is driving demand from consumers.
Influence of Social Media The social media channels play a major influence on trends for consumers as well as celebrities and influencers showing stylish workout outfits. Women are being influenced more and more by the content on social media and are driving the demand for fashionable activewear fashions.
Inclusion and Diversity brands that offer sizes that are inclusive and accommodate various body types are witnessing expansion in the market. The need for fitness clothes that can be adjusted to various sizes and shapes reflects an increasing emphasis on inclusiveness and body positivity in the fashion sector.
Restraints
Economic Uncertainty: The effects of economic downturns and recessions may affect consumers’ purchases of non-essential goods such as workout clothing. Uncertainty in the economy could lead to less discretionary expenditure on activewear, which can impact the growth of the market.
Price Sensitivity: Certain consumers might be sensitive to price when buying exercise clothes, specifically top-quality or expensive brands. The competition for price from cheaper alternatives and discount retailers could hinder growth for certain brands.
Saturation and competition Market for workout apparel is extremely competitive, with a variety of brands competing to capture market shares. Market saturation and intense competition can make it difficult for brands to stand out and take market share.
Disruptions in the supply chain: Deficiencies in the supply chain, including shortages of raw materials, transportation delays or production interruptions could affect the availability and price of workout clothing. The supply chain issues could hamper growth of markets and reduce availability of the product.
Sustainability Concerns: Growing awareness of environmental concerns and sustainability issues could influence the preferences of consumers towards green activewear choices. Companies that don’t prioritize sustainability can face backlash from customers and find it difficult to compete on the marketplace.
Workout Clothes for Women Market Segment Analysis
The market for workout apparel for women can be classified according to a variety of factors like the type of product distribution channel, price range.
Type of Product The market covers an array of kinds, including tops (such as tank tops, tshirts, or sports bras) as well as bottoms (such as shorts, leggings and Joggers) and outerwear (such as hoodies and jackets) and accessories (such as gloves, socks as well as headbands). Each type of product caters to different types of workouts and styles and allows brands to target certain markets.
Distribution channel: Fitness apparel for women are offered through different distribution channels including online retailers as well as department stores, specialty stores along with fitness shops. Retail platforms online, like online marketplaces and brand websites have experienced substantial growth because of their ease of use and broad selection of products. Fitness boutiques and specialty stores provide carefully selected products and customized shopping experiences that cater to specific markets.
Price Market: It covers an array of price points that cater to a variety of budget choices and demographics of consumers. Premium brands provide high-end activewear that is performance-driven at higher cost that target wealthy consumers looking for the highest quality and exclusiveness. Brands that are mass-market and discount stores provide more affordable choices, appealing to budget-conscious customers seeking the best value and affordable prices.
In the end Segmenting the workout clothing market for women enables brands to tailor their options and marketing strategies to the specific preferences of consumers and market segments, resulting in the growth and profit.
By Product Type
- Tops & T-Shirts
- Sweatpants &Yoga Pants
- Skirts & Skorts
- Tracksuits
- Sweatshirts/Jacket
- Others
By Material Type
- Nylon
- Wool
- Polyester
- Others
By Sales Channel
- Direct Sales
- Franchised Stores
- Speciality Stores
- Online Retailers
- Other Sales Channel
Competitive Landscape of the Workout Clothes for Women Market
The competition in the fitness clothing industry for ladies is marked with the existence of established brands and new ones who are competing to capture market share. The key players are:
Nike: Nike is a world leader in athletic clothing with a broad selection of women’s workout clothing such as bottoms, tops along with outerwear, accessories, and more. Nike is renowned for its unique designs, the latest in fabric technology, and top-quality activewear.
Adidas: Adidas is another significant brand in the workout apparel market, providing stylish and practical activewear for women. Adidas’s range of products includes leggings, tops for performance shorts, bras for sports, which are designed to accommodate different lifestyles and workout activities.
Under Armour: Under Armour is a specialist in activewear that is performance-driven that includes workout clothing for women. The brand has a wide assortment of items, including compression tops and leggings to footwear and outerwear specifically designed to improve fitness and the comfort.
Lululemon: Lululemon is renowned for its high-end yoga and athleisure clothing designed for women looking for trendy and comfortable workout clothing. Its range of products includes bras, tops, leggings and outerwear. The brand is appreciated for their superior design and flattering fit.
Puma: Puma offers a variety of workout clothing designed for women, that combine fashion and performance. Puma’s activewear range includes bottoms, tops, and accessories for a variety of fitness-related activities, highlighting Puma’s fashionable and sporty style.
Athleta: Athleta focuses on women’s activewear and casual wear with a selection of fashionable and functional exercise clothing. The products of the brand include dresses, leggings, tops and swimwear that cater to women’s various requirements for fitness and lifestyle.
- Nike
- Adidas
- Lululemon Athletica
- Under Armour
- Sweaty Betty
- Athleta
- Fabletics
- Yoga Jeans
- Girlfriend Collective
- Outdoor Voices
- Alo Yoga
- Bandier
- Reebok
- New Balance
- Brooks Running
- ASICS
- VARLEY
- MICHI
- Koral
In addition to these large players, the market includes a variety of niche and smaller brands that cater to certain segments or with distinctive value propositions, which contribute to the overall competition in the workout clothing industry for women. Factors like innovation in product and brand recognition pricing strategies, and marketing strategies influence the competitive landscape in the marketplace.
New Developments
March 30, 2023: Under Armour, Inc. announced a strengthened collaboration with the four-time NBA Champion and Golden State Warriors point guard, Stephen Curry. This enhanced partnership aims to secure a larger market share, drive business expansion, and explore new global opportunities. Building on the successes of the past decade, the renewed collaboration focuses on sustaining momentum through innovative product solutions while emphasizing a positive impact on global communities. ( )
October 24, 2023: – Nike partnered with Dove to launch Body Confident Sport, a first-of-its-kind, scientifically proven set of coaching tools for coaching 11- to 17-year-old girls that will help build their body confidence and make them feel like sport is a place where they belong.
Workout Clothes for Women Market Regional Outlook
The outlook for regional markets of the market for workout clothing for women is different across geographic regions, and with a variety of factors like cultural preference as well as economic growth and changes in the way of life affecting the market’s dynamics.
North America:
North America is the largest market for workout clothing for women thanks to the high level of fitness, health-consciousness fashion, and growing popularity of casual wear. In the United States, in particular is a significant consumer of activewear with customers looking for fashionable and practical fitness clothing. Canada is also a major contributor to the development of the market and a rising amount of women participating in numerous fitness-related activities.
Europe:
Europe is another major market for workout apparel for women, which is characterized by a strong focus on fitness and health. Countries such as Europe, the United Kingdom, Germany, and France have established activewear markets that are populated by people who want performance-oriented clothing for their workouts and stylish casual wear choices.
Asia Pacific:
The Asia Pacific region is witnessing an explosion in the market for workout clothing for women, driven by a growing awareness of health and urbanization as well as increasing disposable incomes. Countries such as China, Japan, and South Korea are witnessing a rise in the demands for activewear driven by an increasing fitness culture along with the influence from Western styles of fashion.
Frequently Asked Questions
What is the market size for the workout clothes for women market?
Workout Clothes for Women Market is expected to grow rapidly at a 5.28% CAGR consequently, it will grow from its existing size of from $ 181.35 Billion in 2023 to $ 262.50 Billion by 2030.
Which region is dominating in the workout clothes for women market?
Asia-Pacific accounted for the largest market in the workout clothes for women market. Asia-Pacific accounted for 40 % market share of the global market value.
Who are the major key players in the workout clothes for women market?
Nike, Adidas, Lululemon Athletica, Under Armour, Sweaty Betty, Athleta, Fabletics, Yoga Jeans, Girlfriend Collective, Outdoor Voices, Alo Yoga, Bandier, Reebok, New Balance, Brooks Running, ASICS, VARLEY, MICHI, Koral
What are the key trends in the workout clothes for women market?
Key trends in the workout clothes for women market include a growing emphasis on sustainable and eco-friendly activewear, the integration of technology for enhanced performance, and the rise of athleisure, where activewear seamlessly transitions into casual wear. Additionally, personalized and inclusive sizing options are becoming more prevalent as brands strive to cater to a diverse range of body types and preferences, reflecting a shift towards inclusivity and body positivity in the industry.
Report Features
This report gives the most complete information. The report on Workout Clothes for Women Market format has been designed so that it can provide the best value to the business. It offers crucial insights into the market’s dynamic and will aid in strategic decision-making for current players as well as those looking to join the market.
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Table of Contents
- Introduction
- Market Definition
- Market Segmentation
- Research Timelines
- Assumptions And Limitations
- Research Methodology
- Data Mining
- Secondary Research
- Primary Research
- Subject-Matter Experts’ Advice
- Quality Checks
- Final Review
- Data Triangulation
- Bottom-Up Approach
- Top-Down Approach
- Research Flow
- Data Sources
- Executive Summary
- Market Overview
- Global Workout Clothes For Women Market Outlook
- Market Drivers
- Market Restraints
- Market Opportunities
- Impact Of Covid-19 On Workout Clothes For Women Market
- Porter’s Five Forces Model
- Threat From New Entrants
- Threat From Substitutes
- Bargaining Power Of Suppliers
- Bargaining Power Of Customers
- Degree Of Competition
- Sales Channel Value Chain Analysis
- Global Workout Clothes For Women Market By Product Type, 2018-2030, (USD Billion)
- Tops & T-Shirts
- Sweatpants &Yoga Pants
- Skirts & Skorts
- Tracksuits
- Sweatshirts/Jacket
- Others
- Global Workout Clothes For Women Market By Material Type, 2018-2030, (USD Billion)
- Nylon
- Wool
- Polyester
- Others
- Global Workout Clothes For Women Market By Sales Channel, 2018-2030, (USD Billion)
- Direct Sales
- Franchised Stores
- Speciality Stores
- Online Retailers
- Other Sales Channel
- Global Workout Clothes For Women Market By Region, 2018-2030, (USD Billion)
- North America
- Us
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Colombia
- Rest Of South America
- Europe
- Germany
- Uk
- France
- Italy
- Spain
- Russia
- Rest Of Europe
- Asia Pacific
- India
- China
- Japan
- South Korea
- Australia
- South-East Asia
- Rest Of Asia Pacific
- Middle East And Africa
- Uae
- Saudi Arabia
- South Africa
- Rest Of Middle East And Africa
- Company Profiles*
(Business Overview, Company Snapshot, Products Offered, Recent Developments)
- Nike
- Adidas
- Lululemon Athletica
- Under Armour
- Sweaty Betty
- Athleta
- Fabletics
- Yoga Jeans
- Girlfriend Collective
- Outdoor Voices
- Alo Yoga
- Bandier
- Reebok
- New Balance
- Brooks Running
- Asics
- Varley
- Michi
- Koral
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