Craft Beer Market Trends Analysis Research Report By Product Type (Ale, Lager, Stout, Porter, and Other Product Types) By Type (Alcoholic and Non-Alcoholic) By Distribution Channel (On-Trade and Off-Trade) & Region (North America, Europe, APAC, MEA, South America) - Global Forecast to 2030
Pages: 300 | Aug-2024 Formats | PDF | Category: Food and Beverages | Delivery: 24 to 72 Hours
Craft Beer Market is expected to grow rapidly at 8.2% CAGR consequently, it will grow from its existing size of from $101.2 Billion in 2023 to $162.2 Billion by 2030.
Craft
Beer Market Overview
The craft beer market represents a dynamic and rapidly expanding unit of the overall beverage industry and is defined by the diversity of the artisanal and small-batch beers, which are made by the independent breweries. The present report is a comprehensive overview that dives into the important trends, difficulties, and possibilities that shape the craft beer market today and hence provide useful insights to the industry stakeholders and enthusiasts.
Local
breweries have become a source of great joy and excitement for consumers who
seek out high-quality craft beer, thus the market of craft beer has led to a massive
growth over the last couple of years. The market of craft beer has
substantially expanded due to the growing consumer demand for unique and
high-quality brews which, in turn, has made the consumers more adventurous in
their beer choices and as the result local breweries have prospered.
Experimenting
with flavors, adopting eco-friendly methods of brewing, and collaborating with
other breweries for product innovation and brand promotion are some of the
trends that have gained momentum in the craft beer industry to meet up with
consumer preferences of beer.
On its way
to success, the craft beer market is still in trouble due to some challenges
such as competition from larger beer brands, distribution limitations, and
changing consumer preferences. Nevertheless, the craft beer market still has an
uphill battle with trade relations and distribution issues as well as possible
changes in consumer preferences; but at the same time, there has been an
explosion of opportunities for the market such as embracing digital marketing
strategies, pushing toward more sustainable efforts, and opening up new
markets.
The future
of the craft beer market will be bright as they will be able to expand their
product lines with trends such as the rise of low-alcohol and non-alcoholic
beers, increased focus on local sourcing and production, and beer as an
increasingly popular form of tourism shaping industry’s future trajectory.
Summing up,
it is evident that the landscape behind the craft beer market depicts the
picture of a volatile and ever-changing market full of both bright and dark
spots for the industry players to see. By keeping up with the rapidly changing
market, embracing innovation, and responding flexibly to shifting consumer
preferences, craft breweries will be able to not only survive but dominate in
this buzzing and competitive market sector of the industry.
Craft
Beer Market Dynamics
Trends
Sustainability Focus: The demand for organic
ingredients and natural packaging has gone up due to consumer needs for
environmentally friendly and sustainable brewing practices.
Innovative Flavors: To attract adventurous consumers,
breweries have started using unusual and exotic flavors. Some of the trends are
fruit-flavored beers, experimental hops, and barrel-aged brews.
Low-ABV Options: The craft beer market is flooded with the
introduction of lower-alcohol beers that still provide full flavor as a result
of the health-conscious trend that has been gaining momentum.
Diversification of Distribution Channels: The craft
breweries have gone beyond the limitations of the traditional taprooms and pubs
to sell their products online, through subscription services and by
establishing partnerships with restaurants and retailers.
Local Focus: The trend of consumers demanding locally
produced craft beers has resulted in the growth of the microbreweries that not
only source their ingredients from local suppliers but also actively
participate in their communities.
Growth Drivers
Consumer Demand: The demand for craft beers
has been largely driven by the consumer interest in unique and flavorful beer.
Innovation and Experimentation: To meet the ever changing
tastes of the consumers, breweries are using new ingredients, flavors, and
brewing techniques in their products.
Local and Independent: The increasing preference of local
and independent breweries has led to the growth of the craft beer market share.
Health and Wellness Trend: More and more people are becoming
aware of the health benefits of moderate beer consumption and thus,
health-conscious consumers are being attracted to craft beer options.
Digital Marketing Strategies: The use of digital platforms
for marketing and branding has helped to reach more people and thus, the market
visibility of craft beer products has increased.
Restraints
Economic Uncertainty: The craft beer market
is likely to experience difficulties such as decreased consumer spending on
luxury or premium products because of economic uncertainties.
Regulatory Hurdles: More regulations and taxes on alcohol
products can lead to higher production costs and lower profit margins for craft
breweries.
Competition: The explosion of new craft breweries has led to
fierce competition for shelf space and the attention of consumers.
Supply Chain Disruptions: The shortage of ingredients,
delays in transportation, or difficulties in packaging may cause the production
and distribution of craft beer to be postponed or stopped.
Changing Consumer Preferences: The change of consumer tastes
and preferences towards healthier or non-alcoholic products may affect the
demand for craft beer in the next years.
Market Challenges
Increased Competition: The craft beer trend has led to a
significant rise in the number of breweries, which is resulting in a fierce
competition for shelf space and the attention of consumers.
Ingredient Sourcing: Providing a steady supply of
top-quality ingredients like hops and barley can be a difficult task due to
climate change and altered agricultural practices.
Distribution Challenges: The distribution of products and
dealing with intricate regulations can be hurdles that limit the expansion of
the market of craft breweries.
Branding and Marketing: To gain the attention of potential
customers in a saturated market, a company needs to implement creative branding
and marketing strategies aimed at customer acquisition and loyalty in a
competitive landscape.
Sustainability Practices: Fulfilling the demand for
sustainable and eco-friendly practices from consumers can be difficult for
craft breweries that want to reduce their environmental impact but also keep
their business profitable.
Craft
Beer Market Segment Analysis
The craft beer market is a dynamic
landscape shaped by product type, distribution, geographic location, and
consumer preferences.
Product offerings span
microbrews, nanobrews, and regional specialties. Microbrews, characterized by
their artisanal nature and diverse flavors, dominate the market. Nanobrews
cater to niche tastes with experimental brews, while regional craft beers
celebrate local ingredients and heritage.
Distribution channels include
supermarkets, specialty liquor stores, on-premise venues, and online platforms.
Supermarkets offer widespread accessibility, while specialty stores and craft
beer bars provide curated selections. E-commerce is rapidly gaining traction,
offering convenience and variety.
Geographic consumption is
concentrated in North America, particularly the U.S., and Europe. Asia-Pacific
is an emerging powerhouse. These regions boast established craft beer cultures
and a growing consumer base.
Consumer trends favor
millennials and Gen Z seeking unique flavors, local connections, and
sustainability. Health-conscious consumers are driving demand for low-alcohol
and non-alcoholic options.
Overall, the craft beer market is
characterized by innovation, regional flair, and a focus on quality, reflecting
the evolving tastes of a discerning consumer base.
By Product Type
- Ale
- Lager
- Stout
- Porter
- Other Product Types
By Type
- Alcoholic
- Non-Alcoholic
By Distribution Channel
- On-Trade
- Off-Trade
Competitive
Landscape of the Craft Beer Market
The craft beer industry is a dynamic
and diverse marketplace. Key players include both large brewing conglomerates
and a burgeoning independent sector.
- Anheuser-Busch InBev
- Beijing
Enterprises Holdings Limited
- Carlsberg Group
- Diageo
PLC
- Dogfish Head Craft Brewery Inc.
- Heineken Holding NV.
- Squatters Pub and Beers
- Sierra Nevada Brewing Co.
- The Boston Beer Company Inc.
- United Breweries Limited
- Kove USA, Inc.
Company-news
highlights (2024–2025) for major players in the craft beer market
Beijing Enterprises
Holdings Limited (BEHL)
BEHL reported H1 2025 results with revenue up ~5.2 % and
profit up 8.1 %; within its portfolio, the beer segment (via
In its 2024 annual results BEHL noted its beer business
achieved revenue of RMB 12.76 billion (up ~3.5 %) and profit before tax of RMB
1.555 billion (up ~62.7 %) despite general industry softness, attributing
performance to premiumisation and cost-efficiencies.
Carlsberg Group
Carlsberg reported organic revenue growth of 2.4 % in 2024,
with operating profit rising ~6 %. Notably, its alcohol-free beer segment grew
6 % and “beyond beer” 5 %.
The UK’s competition regulator (Competition and Markets
Authority) launched a formal investigation into Carlsberg’s proposed £3.3
billion acquisition of soft-drinks maker Britvic plc in October 2024, as part
of its wider beverage strategy.
Diageo PLC
Diageo confirmed in January 2025 that it has no intention to
sell its iconic beer brand Guinness or its stake in Moët Hennessy, countering
market speculation about spinning off assets.
The company announced plans to expand its new €200 million
brewery in Littleconnell, Co. Kildare, Ireland — aimed at doubling capacity in
response to steep growth in Guinness and its alcohol-free version Guinness 0.0
for global markets.
Dogfish Head Craft Brewery Inc.
In April 2024, Dogfish Head unveiled new packaging artwork
across its range and relaunched its signature 120 Minute IPA to mark the “120th
Day” of the year celebration (“120 Day”).
In July 2025, to celebrate 30 years of brewing, Dogfish Head
released a limited-edition Cherry Pale Ale—an off-centered reconstruction of
the founder’s first homebrew—alongside themed merchandise and online
exclusives.
Craft
Beer Market Regional Outlook
North America
The North American craft beer market is a
major success story, a result of the region’s GDP growth, which is expected to
be around 2.3%, with an inflation rate of 1.9%. In the United States, the
local, non-replicable factor that most influences the craft beer industry is
the Craft Beverage Modernization and Tax Reform Act, which gives tax breaks to
small breweries. This grant is the main reason why the market is open to
innovation and growth.
Independently run craft breweries and specialty liquor
stores are the primary channels through which consumers can access craft beer.
Still, online sales represent the most rapidly expanding channel. North
American consumers are becoming more and more conscious about the environment
and are demanding products that are ethically sourced and locally produced.
Unfortunately, in quite a few emerging markets within the region, price and
status are still the main factors influencing consumer preferences, thus
creating a demand for craft beers that give the impression of being exclusive
and luxurious.
Europe
The Craft Beer Market in Europe is expected
to keep growing gradually, a growth that is supported by the region’s GDP
growth of 2% and inflation rate of 1.5%. Locally in Germany, one of the major
factors to elevate the craft beer market is the worldwide popularity of
Oktoberfest which results in the demand for artisanal beers all over the year.
The main channel is specialized craft beer bars, whereas online sales are the
quickest growing channel because of the convenience. Sustainability and
localism are two things that cannot be left out by European consumers, and
there is an increasing preference for ingredients that are ethically sourced.
In emerging markets where price/status is the main factor, for instance, in
Eastern Europe, the success of craft beer is contingent upon the provision of
premium quality at affordable prices.
Asia Pacific
The Craft Beer Market in the Asia Pacific
region is expected to grow at a rate of about 6% per year. The inflation rate
is expected to be around 2%. A local factor in Thailand that significantly
affects the market is the Thai government’s promotion of craft beer by
providing subsidies and tax incentives to the industry. Specialty liquor stores
are the major channel for craft beer distribution in the region, while online
retail is the fastest-growing channel due to the increasing internet
penetration.
Consumers in this market place great emphasis on
sustainability, ethical sourcing, and localism. These attributes have become a
must-have for craft beer brands if they want to succeed. In a lot of emerging
markets in the Asia Pacific region, price and status are still the main factors
that influence consumer preferences, with affordability and exclusivity being
the main drivers of purchasing decisions.
Middle East and Africa
The Middle East and Africa Craft Beer Market
is set to be influenced positively by the region’s encouraging GDP growth and
fairly low inflation rate. Taking Egypt as an instance, the local element that
is pushing the demand for craft beer is the annual Cairo Craft Beer Festival
that celebrates both local breweries and the craft beer culture. In the area,
the main channel for the distribution of craft beer is through the specialized
craft beer bars and pubs, whereas online sales are the quickest developing
channel.
People living in this region highly value sustainability and
local sourcing, hence production practices that are ethical have to be the
norm. In emerging markets where price and status are major factors, craft beer
lovers are ready to pay extra for artisanal and locally-produced brews that are
in line with their values and tastes.
Frequently
Asked Questions:
What is the Craft Beer market size
and growth forecast?
Craft Beer Market is expected to grow
rapidly at 8.2% CAGR consequently, it will grow from its existing size of from
$101.2 Billion in 2023 to $162.2 Billion by 2030.
Who are the key players in the Craft
Beer market?
Anheuser-Busch InBev, Beijing
Enterprises Holdings Limited, Carlsberg Group, Diageo PLC, Dogfish Head Craft
Brewery, Inc., Heineken Holding NV., Squatters Pub and Beers, Sierra Nevada
Brewing Co., The Boston Beer Company, Inc., United Breweries Limited, Bells
Brewery Inc., and Other Key Players engaged in the Craft beer market.
Which region is more appealing for
vendors employed in the Craft beer market?
Europe is expected to account for the
highest revenue share of 38.3%. Therefore, the Craft beer industry in Europe is
expected to garner significant business opportunities over the forecast period.
What are the current and future
trends for Craft beer market?
Current trend: Craft beer is being
driven by a surge in demand for unique flavours, sustainability-led production
(eco-packaging and local sourcing), and growth in low- and non-alcoholic
variants.
Future trend: Despite short-term
volume declines, the market is forecast to grow strongly (CAGR ~9%-10% through
to 2030+) as microbreweries expand globally and drinking occasions shift
towards premium, experience-focused craft offerings.
Key
Benefits to Stakeholders:
•
This study offers a quantitative
examination of Craft Beer Market trends, estimations, and dynamics from
2023-2030 to identify potential opportunities in this space.
•
Porter’s five forces study emphasizes
the value of buyers and suppliers in helping stakeholders to make profitable
business decisions while expanding their network.
•
Undergoing in-depth analyses on
market size and segmentation is vital in identifying current Craft Beer Market
opportunities.
•
Each region’s largest countries are
mapped according to their revenue contribution for an accurate picture of this
global industry.
•
The Craft Beer Market research report
offers a thorough examination of its major players. As such, purchasing this
report provides many advantages to any organization looking to enter this
competitive industry.
Reasons
to Purchase Craft Beer Market Report:
· Current
and Future Prospects of Craft Beer Market in both developed and emerging
markets.
· Porter’s
Five Force Analysis to help analyze various perspectives within this market.
Major regions should experience rapid increases during this time.
· Uncover
the most up-to-date industry developments, Craft Beer Market shares, and top
market players’ strategies.
What Deliverables Will You Get in this Report?
|
Key questions this report answers |
Relevant contents in the report |
|
How big is the sales opportunity? |
In-depth analysis of the Global Craft
Beer Market |
|
How lucrative is the future? |
Market forecast and trend data and
emerging trends |
|
Which regions offer the best sales
opportunities? |
Global, regional and country level
historical data and forecasts |
|
Which are the most attractive Craft
Beer market Key segments? |
Market segment analysis and |
|
Which are the top Key players and
Their Craft Beer market positioning? |
Competitive landscape analysis,
Market share analysis |
|
How complex is the business
environment? |
Porter’s five forces analysis, PEST
analysis, Life cycle analysis |
|
What are the factors affecting the Craft
Beer market? |
Drivers & Restraints |
|
Will I get the information on my |
Customized Report as per your Business
Needs Our analysts will work directly with
you and understand your needs Get data on specified regions or
segments, competitor and Vendors Data will be formatted and presented
as per your requirements Any Requirement Contact Us: Https://Www.Forinsightsconsultancy.Com/Contact-Us |
Table of Contents
- Market Overview
- Market Size and Growth Rate
- Market Segmentation by Type (e.g., Ales, Lagers, Specialty Beers)
- Market Segmentation by Distribution Channel
- Regional Market Analysis
- Consumer Demographics and Preferences
- Demographic Breakdown of Craft Beer Consumers
- Consumer Preferences and Trends
- Buying Behavior and Frequency
- Competitive Landscape
- Key Market Players
- Market Share of Top Competitors
- Competitive Strategies and Positioning
- SWOT Analysis of Major Competitors
- Product Analysis
- Types of Craft Beers (e.g., IPAs, Stouts, Sours)
- Product Innovations and Trends
- Quality Differentiation and Price Range
- Distribution Channels
- Overview of Distribution Channels (e.g., Breweries, Liquor Stores, Supermarkets, Online Retailers)
- Sales Performance by Channel
- Trends in Distribution and Logistics
- Pricing Analysis
- Average Pricing of Different Types of Craft Beer
- Pricing Strategies of Major Brands
- Impact of Pricing on Consumer Purchase Behavior
- Marketing and Promotion
- Marketing Strategies and Campaigns
- Promotional Tactics and Their Effectiveness
- Brand Awareness and Advertising Spend
- Regulatory Environment
- Overview of Regulations Affecting Craft Beer Production and Sales
- Compliance Requirements for Ingredients, Labeling, and Packaging
- Impact of Regulations on Market Dynamics
- Financial Performance
- Revenue and Profit Margins of Major Companies
- Market Revenue Forecasts
- Investment and Funding Trends
- Market Trends and Future Outlook
- Emerging Trends in the Craft Beer Market
- Consumer Trends and Preferences
- Projected Market Growth and Opportunities
- Challenges and Opportunities
- Key Challenges Facing the Craft Beer Market
- Opportunities for Growth and Expansion
- Potential Risks and Mitigation Strategies
- Supply Chain Analysis
- Overview of the Supply Chain for Craft Beer
- Key Suppliers and Raw Materials
- Supply Chain Risks and Management
- Production and Manufacturing
- Overview of Craft Beer Production Processes
- Key Brewing Facilities and Locations
- Technological Innovations in Production
- Trade and Export Analysis
- Major Exporting and Importing Countries
- Trade Agreements and Their Impact on the Market
- Export Trends and Trade Barriers
- Consumer Insights
- Focus Groups and Survey Results
- Brand Loyalty and Preferences
- Factors Influencing Purchase Decisions
- Environmental and Sustainability Factors
- Environmental Impact of Craft Beer Production
- Sustainability Practices in the Industry
- Consumer Attitudes Toward Sustainabilit
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[…] purposes of this analysis are: To characterize, portray, and check the Global Craft Beer Market based on product type, application, and region. To estimate and inspect the size of the […]