
Fresh Vegetables Market Trend Analysis Research By Vegetable type (Leafy greens, Cruciferous vegetables, Root vegetables, Allium vegetables, Solanaceous Vegetables, Cucurbitaceous vegetables), By Category (Conventional; Organic), By End Use (Household consumption, Food processing, Food service), by Distribution Channel (Retail stores, Online retailing, Farmers market, Specialty stores, Foodservice providers, Wholesale markets), by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)- Global Forecast to 2034
Feb-2025 Formats | PDF | Category: Food & Beverages | Delivery: 24 to 72 Hours

“The Fresh Vegetables industry is expected to expand from $ 956.26 Billion in 2025 to $ 1.7 Trillion in 2034, with a compound annual growth rate of 4.8%. “
Fresh Vegetables Market: Overview and Growth in the Upcoming Year
The demand for fresh vegetables is on the rise due to health-conscious society and increased awareness of the benefits of a produce-rich diet. The fresh vegetable industry is undergoing significant changes, with the growing popularity of organic products. Consumers are becoming aware of the negative effects of pesticides and chemicals in traditional farming, leading to a shift towards organic crops. Farmers are boosting their output and retailers are expanding their organic vegetable offerings.
The fresh vegetable sector is experiencing a surge in online grocery shopping due to busy lifestyles and the convenience of home delivery. This trend is expected to continue in the coming year, as customers increasingly prefer fresh produce over processed meals. This shift in consumer preferences will increase demand for fresh fruit, boosting sales and earnings for farmers and stores, as customers prioritize healthy eating and ecological living.
Technological advancements in agriculture, such as vertical farming and hydroponics, are boosting the fresh vegetable industry by allowing farmers to grow vegetables year-round, regardless of weather conditions. This increased production capacity will meet the growing demand and maintain a consistent supply. Consumers will benefit from this growth in the sector by reduced prices for fresh produce and increased availability of vegetables via online platforms, making it easier for them to incorporate vegetables into their daily diets.
The fresh vegetable market is prioritizing organic and sustainable agricultural techniques, demonstrating consumers’ commitment to environmental responsibility. Organic vegetables are free from harmful chemicals and pesticides, benefiting their health and well-being, thus promoting environmental responsibility.
For Insights Consultancy’s latest market intelligence study, “Global Fresh Vegetables Market 2025, Growth Opportunities, and Forecast,” provides a comprehensive analysis of the Food industry. The report includes demand analysis, industry insights, competition intelligence, and a customer database. It also offers strategic insights into future trends, growth determinants, supplier landscape, demand landscape, CAGR, and pricing analysis. The study also includes Porter’s Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps’ Analysis, Market Attractiveness Analysis, BPS Analysis, and Ecosystem Analysis.
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Top Companies Covered In This Report:
- Ardo Group
- Bonduelle Group
- Calavo Growers
- Conagra Brands
- Church Brothers Farms
- Dole Food Company
- Fresh Del Monte Produce
- Green Giant
- Lipman Family Farms
- Mann Packing Company
- Nestlé S.A.
- SunFed
- Taylor Farms
- The Kraft Heinz Company
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2034, Y-o-Y growth rate, and CAGR):
Segment by Vegetable type
- Leafy greens
- Lettuce
- Spinach
- Kale
- Swiss chard
- Others
- Cruciferous vegetables
- Broccoli
- Cauliflower
- Cabbage
- Brussels sprouts
- Others
- Root vegetables
- Carrots
- Potatoes
- Beets
- Radishes
- Others
- Allium vegetables
- Onions
- Garlic
- Leeks
- Shallots
- Others
- Solanaceous Vegetables
- Tomatoes
- Peppers
- Eggplants
- Others
- Legumes
- Peas
- Beans
- Lentils
- Others
- Cucurbitaceous vegetables
- Cucumbers
- Zucchinis
- Pumpkins
- Melons
- Others
Segment by Distribution Channel
- Retail stores
- Online retailing
- Farmers market
- Specialty stores
- Foodservice providers
- Wholesale markets
Segment by End User
- Household consumption
- Food processing
- Food service
Regional Deep-dive Analysis:
The report provides in-depth qualitative and quantitative data on the Fresh Vegetables Market for all of the regions and countries listed below:
- North America includes the United States, Canada, and Mexico.
- Europe includes Germany, France, Italy, the United Kingdom, Scandinavia, Benelux, Russia, and the rest of Europe.
- Asia-Pacific includes Japan, South Korea, India, China, Southeast Asia, and Australia.
- South America (including Brazil, Argentina, and the rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Israel, South Africa)
Each country is studied in detail, and the study includes qualitative and quantitative analysis of the Fresh Vegetables Market in that country.
North America
North America dominates the fresh vegetable market, with the US leading in production and consumption due to its diverse climate and diverse range of vegetables. Canada also plays a significant role in the industry, focusing on organic farming techniques. This strong market is driven by consumers seeking healthy, nutritious dietary alternatives.
Europe
Europe’s countries like Spain, Italy, and the Netherlands are renowned for their fresh vegetables, thanks to favorable weather and modern agricultural methods. The market is also characterized by an increasing trend towards organic and locally produced goods, driven by customer demand for sustainable and ecologically friendly products. Europe offers a competitive market for fresh vegetables, emphasizing quality and innovation.
Asia Pacific
The Asia Pacific region, dominated by China, India, and Japan, is a significant player in the global fresh vegetable industry. With diverse climates and agricultural history, they cultivate a wide range of vegetables. The region’s focus on food safety and quality has led to increased demand for locally grown vegetables. This vibrant market offers potential for growth and innovation.
Middle East
The Middle East, including Saudi Arabia, the UAE, and Israel, is thriving in the fresh vegetable industry, despite challenges like water shortages and high temperatures. They’ve utilized advanced technology and agricultural techniques to overcome these challenges. The market is also gaining traction due to growing health and wellbeing concerns among consumers, making it a promising market for future growth.
Recent News:
Riverford’s Profit Sharing: Organic vegetable box company Riverford reported a significant increase in pre-tax profits, reaching £5.3 million from £2.6 million, with sales growing by 11% to £110 million. The company is distributing a £1.3 million payout among its employees, reflecting its commitment to shared success. (Resource- https://www.theguardian.com/business/2025/feb/06/riverford-employees-to-share-13m-payout-as-veg-box-firms-profits-jump)
The research provides answers to the following key questions:
- What is the expected growth rate of the Fresh Vegetables market from 2025-2034?
- What are the key driving forces shaping the market during the forecast period?
- Who are the major market vendors and what winning strategies have helped them occupy a strong foothold in the Fresh Vegetables market?
- What are the prominent market trends influencing the market’s development?
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Key insights provided by the report that could help you take critical strategic decisions?
- Regional reports analyse product/service consumption and market factors in each region.
- Reports highlight possibilities and dangers for suppliers in the Fresh Vegetables business globally.
- The report identifies regions and sectors with the highest growth potential.
- It provides a competitive market ranking of major companies, as well as information on new product launches, partnerships, business expansions, and acquisitions.
- The report includes a comprehensive corporate profile with company overviews, insights, product benchmarks, and SWOT analysis for key market participants.
Customization: We can provide following things
1) On request more company profiles (competitors)
2) Data about particular country or region
3) We will incorporate the same with no additional cost (Post conducting feasibility).
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