
Whisky Market Trend Analysis Research Report by Type (Alcoholic Whisky, Non- Alcoholic Whisky), By Sales Channel, and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)- Global Forecast to 2034.
Feb-2025 Formats | PDF | Category: Consumer Goods | Delivery: 24 to 72 Hours

“The Whisky industry is expected to expand from $71.84 billion in 2025 to $ 99.78 billion in 2034, with a compound annual growth rate of 4.9%. “
Whisky Market: Overview and Growth in the Upcoming Year
The whisky market is a growing industry, driven by the rise of craft distilleries and the popularity of whisky tastings. Experts predict steady growth in the future as more customers prefer premium spirits. The market is expected to continue growing due to innovative marketing techniques, new product releases, and sustainability focus. The expansion of e-commerce platforms and rising demand for luxury spirits in emerging regions will further support the market’s sustained growth.
Whisky, a unique spirit with a distinct flavor profile and production process, offers a unique taste experience with its smokey aromas and rich caramel flavors. Ageing in oak barrels adds depth and character, making it a popular choice among connoisseurs. The whisky sector presents a promising opportunity for investors and consumers, with a rich history, varied product line, and growing global demand making it a popular choice.
For Insights Consultancy’s latest market intelligence study, “Global Whisky Market 2025, Growth Opportunities, and Forecast,” provides a comprehensive analysis of the Food and beverage industry. The report includes demand analysis, industry insights, competition intelligence, and a customer database. It also offers strategic insights into future trends, growth determinants, supplier landscape, demand landscape, CAGR, and pricing analysis. The study also includes Porter’s Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps’ Analysis, Market Attractiveness Analysis, BPS Analysis, and Ecosystem Analysis.
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Top Companies Covered In This Report:
- Diageo plc
- Bacardi Limited
- William Grant & Sons Ltd.
- The Edrington Group Limited
- Beam Suntory Inc.
- Brown–Forman Corporation
- Whyte & Mackay Limited
- Inver House Distillers Limited
- LVMH Moët Hennessy Louis Vuitton SE
- Loch Lomond Distillery Company Limited
- Asahi Group Holdings Ltd.
- Pernod Ricard SA
- La Martiniquaise Co.
- Belvedere SA
- Allied Blenders and Distillers Pvt Ltd.
- Red Brick Brewing Company LLC
- Suntory Beverage & Food Limited
- Constellation Brands Inc.
- Heaven Hill Distilleries Inc.
- Canadian Mist Distillery Ltd.
- Forty Creek Distillery Ltd.
- Glenora Distillers International Ltd.
- Hood River Distillers Inc
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2034, Y-o-Y growth rate, and CAGR):
Segment by Type
- Alcoholic Whisky
- Non- Alcoholic Whisky
Segment byFlavor
- Unflavored
- Flavored
Segment by Sales Channel
- B2B (business-to-business)
- B2C (business-to-consumer)
Subsegments
By Alcoholic Whisky: Scotch Whisky, Irish Whiskey, American Whiskey, Canadian Whisky, Japanese Whisky, Single Malt Whisky, Blended Whisky
By Non-Alcoholic Whisky: Whisky-Flavored Non-Alcoholic Beverages, Alcohol-Free Whisky Alternatives, Whisky-Infused Soft Drinks
Regional Deep-dive Analysis:
The report provides in-depth qualitative and quantitative data on the Whisky Market for all of the regions and countries listed below:
- North America includes the United States, Canada, and Mexico.
- Europe includes Germany, France, Italy, the United Kingdom, Scandinavia, Benelux, Russia, and the rest of Europe.
- Asia-Pacific includes Japan, South Korea, India, China, Southeast Asia, and Australia.
- South America (including Brazil, Argentina, and the rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Israel, South Africa)
Each country is studied in detail, and the study includes qualitative and quantitative analysis of the Whisky Market in that country.
North America
North America, particularly the US, is a significant whisky importer and consumer due to rising consumption, artisan distilleries expansion, and premium and flavoured whisky varieties. On-trade sales in bars and restaurants, along with robust retail sales in liquor stores and supermarkets, contribute to market growth.
Asia Pacific
The Asia-Pacific whisky market is expanding rapidly due to urbanisation, lifestyle changes, and rising disposable incomes. Countries like India, China, Taiwan, and Singapore are experiencing increased whisky consumption. In India, sales increased by 60% to 219 million bottles in 2022. Online whisky sales, especially in China and India, are also driving market growth.
Europe
Europe dominates the global whisky market, with Scotland being the leading producer, accounting for 20% of the UK’s exports. Scotland employs around 11,000 people and supports 42,000 jobs in the UK. The growing demand for single malt whiskies and improved production capacity contribute to the market’s growth.
Latin America & Middle East & Africa (MEA)
The Middle East and Africa’s whisky market is thriving due to the growing hospitality and tourism industries, particularly in South Africa, where the largest consumer food service sector is thriving. The growing presence of major whisky brands and duty-free retail stores are also driving demand.
Recent News:
- The Chuan Pure Malt Whisky was officially made available for purchase in December 2023; this was the first product released under the company The Chuan and their goal of crafting a prestige malt whiskey made in China was established with this product. The alcohol is a product of China, therefore this marks the innovation of a new category; a fusion with malt whisky and Chinese liquor.
- In October 2023, in fascinating event that took place by name of – “Spirited Xchange” –during that, DIAGEO started their marketing for the 2023 limited collection of scotch whisky that they had decided to name by same event. A collection would display eight varying single malts, which were crafted to highlight the artisanship, culture, and taste from different countries.
The research provides answers to the following key questions:
- What is the expected growth rate of the Whisky market from 2025-2034?
- What are the key driving forces shaping the market during the forecast period?
- Who are the major market vendors and what winning strategies have helped them occupy a strong foothold in the Whisky market?
- What are the prominent market trends influencing the market’s development?
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Key insights provided by the report that could help you take critical strategic decisions?
- Regional reports analyse product/service consumption and market factors in each region.
- Reports highlight possibilities and dangers for suppliers in the Whisky business globally.
- The report identifies regions and sectors with the highest growth potential.
- It provides a competitive market ranking of major companies, as well as information on new product launches, partnerships, business expansions, and acquisitions.
- The report includes a comprehensive corporate profile with company overviews, insights, product benchmarks, and SWOT analysis for key market participants.
Customization: We can provide following things 1) On request more company profiles (competitors) 2) Data about particular country or region 3) We will incorporate the same with no additional cost (Post conducting feasibility).
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Table of Contents
- Executive Summary
- Whisky Market Characteristics
- Whisky Market Trends And Strategies
- Whisky Market – Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
- Global Whisky Growth Analysis And Strategic Analysis Framework
5.1. Global Whisky PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Whisky Market Growth Rate Analysis
5.4. Global Whisky Historic Market Size and Growth, 2019 – 2024, Value ($ Billion)
5.5. Global Whisky Forecast Market Size and Growth, 2025 – 2034, 2034F, Value ($ Billion)
5.6. Global Whisky Total Addressable Market (TAM)
- Whisky Market Segmentation
6.1. Global Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Alcoholic Whisky
Non-Alcoholic Whisky
6.2. Global Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Unflavored
Flavored
6.3. Global Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
B2B (business-to-business)
B2C (business-to-consumer)
6.4. Global Whisky Market, Sub-Segmentation Of Alcoholic Whisky, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Scotch Whisky
Irish Whiskey
American Whiskey
Canadian Whisky
Japanese Whisky
Single Malt Whisky
Blended Whisky
6.5. Global Whisky Market, Sub-Segmentation Of Non-Alcoholic Whisky, By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
Whisky-Flavored Non-Alcoholic Beverages
Alcohol-Free Whisky Alternatives
Whisky-Infused Soft Drinks
- Whisky Market Regional And Country Analysis
7.1. Global Whisky Market, Split By Region, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
7.2. Global Whisky Market, Split By Country, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Asia-Pacific Whisky Market
8.1. Asia-Pacific Whisky Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
8.3. Asia-Pacific Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
8.4. Asia-Pacific Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- China Whisky Market
9.1. China Whisky Market Overview
9.2. China Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F,$ Billion
9.3. China Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F,$ Billion
9.4. China Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F,$ Billion
- India Whisky Market
10.1. India Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
10.2. India Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
10.3. India Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Japan Whisky Market
11.1. Japan Whisky Market Overview
11.2. Japan Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
11.3. Japan Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
11.4. Japan Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Australia Whisky Market
12.1. Australia Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
12.2. Australia Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
12.3. Australia Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Indonesia Whisky Market
13.1. Indonesia Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
13.2. Indonesia Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
13.3. Indonesia Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- South Korea Whisky Market
14.1. South Korea Whisky Market Overview
14.2. South Korea Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
14.3. South Korea Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
14.4. South Korea Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Western Europe Whisky Market
15.1. Western Europe Whisky Market Overview
15.2. Western Europe Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
15.3. Western Europe Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
15.4. Western Europe Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- UK Whisky Market
16.1. UK Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
16.2. UK Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
16.3. UK Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Germany Whisky Market
17.1. Germany Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
17.2. Germany Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
17.3. Germany Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- France Whisky Market
18.1. France Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
18.2. France Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
18.3. France Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Italy Whisky Market
19.1. Italy Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
19.2. Italy Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
19.3. Italy Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Spain Whisky Market
20.1. Spain Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
20.2. Spain Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
20.3. Spain Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Eastern Europe Whisky Market
21.1. Eastern Europe Whisky Market Overview
21.2. Eastern Europe Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
21.3. Eastern Europe Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
21.4. Eastern Europe Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Russia Whisky Market
22.1. Russia Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
22.2. Russia Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
22.3. Russia Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- North America Whisky Market
23.1. North America Whisky Market Overview
23.2. North America Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
23.3. North America Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
23.4. North America Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- USA Whisky Market
24.1. USA Whisky Market Overview
24.2. USA Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
24.3. USA Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
24.4. USA Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Canada Whisky Market
25.1. Canada Whisky Market Overview
25.2. Canada Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
25.3. Canada Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
25.4. Canada Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- South America Whisky Market
26.1. South America Whisky Market Overview
26.2. South America Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
26.3. South America Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
26.4. South America Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Brazil Whisky Market
27.1. Brazil Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
27.2. Brazil Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
27.3. Brazil Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Middle East Whisky Market
28.1. Middle East Whisky Market Overview
28.2. Middle East Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
28.3. Middle East Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
28.4. Middle East Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Africa Whisky Market
29.1. Africa Whisky Market Overview
29.2. Africa Whisky Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
29.3. Africa Whisky Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
29.4. Africa Whisky Market, Segmentation By Sales Channel, Historic and Forecast, 2019-2024, 2025-2034F, 2034F, $ Billion
- Whisky Market Competitive Landscape And Company Profiles
30.1. Whisky Market Competitive Landscape
30.2. Whisky Market Company Profiles
30.2.1. Diageo plc Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Bacardi Limited Overview, Products and Services, Strategy and Financial Analysis
30.2.3. William Grant & Sons Ltd. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. The Edrington Group Limited Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Beam Suntory Inc. Overview, Products and Services, Strategy and Financial Analysis
- Whisky Market Other Major And Innovative Companies
31.1. Brown–Forman Corporation
31.2. Whyte & Mackay Limited
31.3. Inver House Distillers Limited
31.4. LVMH Moët Hennessy Louis Vuitton SE
31.5. Loch Lomond Distillery Company Limited
31.6. Asahi Group Holdings Ltd.
31.7. Pernod Ricard SA
31.8. Chivas Brothers Limited
31.9. La Martiniquaise Co.
31.10. Belvedere SA
31.11. Allied Blenders and Distillers Pvt Ltd.
31.12. Red Brick Brewing Company LLC
31.13. Suntory Beverage & Food Limited
31.14. Constellation Brands Inc.
31.15. Heaven Hill Distilleries Inc.
- Global Whisky Market Competitive Benchmarking And Dashboard
- Key Mergers And Acquisitions In The Whisky Market
- Recent Developments In The Whisky Market
- Whisky Market High Potential Countries, Segments and Strategies
35.1 Whisky Market In 2029 – Countries Offering Most New Opportunities
35.2 Whisky Market In 2029 – Segments Offering Most New Opportunities
35.3 Whisky Market In 2029 – Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
- Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. For Insights Consultancy
36.6. Copyright And Disclaimer
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