Sleepwear And Loungewear Market Research Report Analysis based on Product Type (Sleepwear, Loungewear, Nightwear, Innerwear) and by Material (Cotton, Wool, Silk, Linen, Others) and Distribution Channel, by By Region, Global opportunities and Trends forecast from 2024 to 2030
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Sleepwear
And Loungewear Market is estimated to grow rapidly at a 8.6% CAGR during the
forecast period (2024 – 2030), it will grow from its present size of from $
11.30 billion in 2023 to $21.7 billion by 2030.
Sleepwear And Loungewear Market Growth In Upcoming Years
The
market for sleepwear and loungewear is on track to expand dramatically over the
next few years, with a bright forecast for 2024 and 2025. The trend of
consumers putting a premium on comfort and relaxation in their everyday lives
will push the need for chic and comfortable sleep and loungewear to skyrocket.
The demand rising to such an extent is also influenced by the changing fashion
trends and the move towards more casual and versatile clothing options.
Changes in fabric
technology, design aesthetics, and sustainability practices will likely be the
most influential factors in determining the market landscape. Companies which
focus on comfort, quality, and sustainability are likely to be the ones that
will have the largest market share in satisfying the evolving needs of
customers. To sum up, the sleepwear and loungewear sector is set to make a
significant jump in revenue and become a source of huge profits in the next
couple of years for those who are in the industry.
Sleepwear And Loungewear Market Dynamics
Trends
Sustainable
Fabrics: More and more consumers are demanding eco-friendly
materials such as organic cotton, bamboo, and recycled fabrics for their
sleepwear and loungewear.
Innovative
Designs: A company focusing on unique and stylish designs to meet
the demand for loungewear trend that is being used outside the home.
Technology
Integration: Use of smart textiles and
temperature-regulating fabrics to provide more comfort and functionality.
Customization
Options: Some brands are providing personalized loungewear options
that include monogramming and custom sizing to perfectly fit individual
preferences.
Athleisure
Fusion: The transition between activewear and loungewear which is
most likely to result in hybrid styles that can be used both for exercise and
relaxation is getting more and more popular.
Growth Drivers
Increased
Focus on Comfort: The
trend of consumers wanting comfort and relaxation will lead to the demand of
cozy and trendy sleepwear and loungewear to be double in the next few years.
Growing Awareness of
Mental Health: The
awareness of mental health has a positive impact on the market of sleepwear and
loungewear that are made for relaxation and release of stress.
Rise of E-commerce
Platforms: People would
want to buy products online because it is easy to do so and there are many products
to choose from so the sleepwear and loungewear market will grow during the
forecast period.
Sustainable
Fashion Trends: As
people move towards using more sustainable and environmentally friendly
products, the demand for the production of sleepwear and loungewear made
morally will be a factor that drives the market to expand in 2024-2025.
Restraints
· Less
consumer spending caused by economic uncertainty, where people avoid buying
non-essential items such as sleepwear and loungewear.
· The
brand has been losing customers to other segments of the apparel industry,
which has led to market saturation and a decrease in prices.
· The
world supply chain has been disrupted, causing shortages of raw materials and
limitations in manufacturing capabilities.
· The
shift of consumer preferences to sustainable and eco-friendly sleepwear
products has resulted in an impact on traditional market players.
· Changes
in regulations about safety standards and labor practices which make it
necessary for manufacturers to incur higher costs for compliance.
· Cost
increases in transportation and logistics have resulted in a rise in the
overall prices of sleepwear and loungewear products, thus reducing profit margins.
Opportunities
Growth
in Online Retail: The trend of buying sleepwear and loungewear
via the internet is rising significantly, thus, it is a great opportunity for
the market to expand as more consumers decide to opt for convenience and a wide
range of choices.
Sustainable Materials: The transition to eco-friendly and sustainable material use in the production of sleepwear and loungewear is an opportunity for brands to meet the rising demand of the product that is conscious of the environment, thus, attracting a new segment of customers.
Personalization
and Customization: By providing personalized and customized
sleepwear and loungewear options, a brand can acquire a tiny market segment,
thus, being a unique selling point and increasing customer loyalty and
satisfaction.
Innovation
in Design and Technology: Brands can be different in the market by
using technological advancements integration such as smart fabrics and
temperature-regulating materials to attract consumers who are changing their
needs and preferences.
Competitive Landscape of the Sleepwear And Loungewear Market
- AEO
Management Co
- H&M
- Hanesbrands
- L Brands
- PVH
- RALPH LAUREN
- American Eagle Outfitters Inc
- Authentic Brands Group LLC
- Chantelle Group
- Hennes and Mauritz AB
New developments 2024 and 2025
Hanesbrands
Inc.
For the sleepwear/loungewear market, Hanesbrands is
specifically listed as one of the “leading vendors” in the sleepwear &
loungewear market reports.
PVH
Corp
News from April 2024: PVH shares fell up to 25% after
forecasting a 6-7% decline in 2024 revenues (worse than expected), driven by
weak consumer demand in Europe.
While PVH is more focused on upper-fashion and global
premium apparel, the loungewear/sleepwear category tailwinds may benefit their
brands (especially casual/athleisure segments), but they are facing headwinds
in wholesale/Europe.
American
Eagle Outfitters Inc
2024/25 sleepwear-loungewear only announcement for AE, its
brand positioning (comfort, home-/dorm-wear) aligns well with the category
growth trends.
Sleepwear And Loungewear Market Regional Outlook
North America
The regional analysis of the sleepwear and
loungewear market in North America points to a discerning trend for comfortable
and fashionable loungewear pieces. Market leaders are concentrating on the
rollout of ingenious designs, eco-friendly fabrics, and attractive sizing to
accommodate a consumer base that is diverse in every aspect. The U.S. is the
leading market in North America, a country that is characterized by a growing
demand for high-end loungewear products. Canada is witnessing a trend toward
the production of ethically sourced and stylish sleepwear. The market expansion
is also attributed to the increased popularity of athleisure wear and the
rising trend of self-care and wellness. In fact, the North American sleepwear
and loungewear market is set to maintain a steady upward trend in the next few
years.
Europe
A regional research into the sleepwear and
loungewear market in Europe reveals a rising demand for cozy and trendy
nightwear all over the continent. These countries: the UK, Germany, France,
Italy, and Spain, are the main players in the market, with a notable feature
being the use of quality materials and design. The market is powered by the
shift of consumer preferences to more relaxed and versatile clothing options
for home wear. Online retail channels have also played a part in the market
growth, by providing a wide range of sleepwear and loungewear choices to
consumers. The European market will probably keep on growing as more brands
concentrate on sustainability, innovation, and inclusivity in their products.
Asia Pacific
The Asia Pacific sleepwear and loungewear
market is going through a major change which is largely attributed to the
increasing demand for comfortable and trendy clothing by consumers in the
region. The regional analysis of the market is a report that reflects
significant trends, market share, and growth opportunities in the countries
like China, Japan, India, South Korea, and Australia.
China with its massive consumer base and rising disposable
income holds the lead in the Asia Pacific market. Japan and South Korea are the
markets that value quality and are known for their revolutionary designs. India
and Australia are the markets that are gradually becoming popular with
increasing demand for sleepwear and loungewear.
To sum up, the Asia Pacific sleepwear and loungewear market
will be able to maintain its great success story in the future whereby the
growth will be driven by the change in consumer preferences, the rise of
e-commerce and consumer consciousness to the need of relaxation and self-care.
Middle east and Africa
The Middle East and Africa regional
analysis of the sleepwear and loungewear market reveals that there is an
escalating demand for comfortable and trendy loungewear. In the Middle East,
consumers tend to choose luxurious materials like silk and satin, whereas in
Africa, consumers prefer lightweight and breathable fabrics such as cotton. The
market in the two countries like UAE and Saudi Arabia is propelled by their
consumers with a high disposable income and who are conscious about fashion. As
a result of the pandemic, the trend of staying at home and working remotely has
become popular, which in turn has increased the sales of sleepwear and
loungewear in the region. The market will continue to grow further as more
brands become committed to the Middle East and Africa to meet the changing
consumer preferences.
Segments Covered in the Sleepwear And Loungewear Market
Sleepwear and Loungewear Market, By Product
Type
·
Sleepwear
·
Loungewear
·
Nightwear
·
Innerwear
Global
Sleepwear and Loungewear Market, By Material
·
Cotton
·
Wool
·
Silk
·
Linen
·
Others
Global Sleepwear and Loungewear
Market by Distribution Channel
·
Online
·
Offline
(Supermarkets/Hypermarkets, Specialty Stores, Brand Stores)
Global Sleepwear and Loungewear
Market by End User
· Men
· Women
· Kids
Frequently Asked Questions:
How
big Sleepwear And Loungewear Market?
Sleepwear And Loungewear Market is
anticipated to grow rapidly at a 8.6% CAGR during the forecast period (2024 –
2030), it will grow from its existing size of from $ 11.30 billion in 2023 to $
21.7 billion by 2030.
What
is the future outlook for the Sleepwear And Loungewear Market?
The future outlook for the Sleepwear and
Loungewear Market appears promising, driven by increasing consumer demand for
comfort, style, and versatility in clothing, along with the rising popularity
of sustainable and ethically produced apparel. The market is expected to
witness continued growth, innovation, and digitalization, with a focus on
inclusivity, wellness, and environmentally friendly practices shaping industry
trends.
What
applications do Sleepwear And Loungewear have?
Sleepwear and loungewear serve as
comfortable attire for sleep and relaxation at home, offering soft fabrics and
loose-fitting designs conducive to restful nights and leisurely days. They also
provide casual and cozy options for individuals working from home or engaging
in low-impact activities like yoga and reading.
Which
Are the Top Companies Hold the Market Share in Sleepwear And Loungewear Market?
AEO Management Co, H&M, Hanesbrands,
L Brands, PVH.
Key insights provided by the report that could help you take critical
strategic decisions?
·
Regional reports analyse product/service
consumption and market factors in each region.
·
Reports highlight possibilities and dangers for
suppliers in the Sleepwear And Loungewear market business globally.
·
The report identifies regions and sectors with
the highest growth potential.
·
It provides a competitive market ranking of
major companies, as well as information on new product launches, partnerships,
business expansions, and acquisitions.
·
The report includes a comprehensive corporate
profile with company overviews, insights, product benchmarks, and SWOT analysis
for key market participants.
Customization: We can provide
following things
1)
On request more company profiles (competitors)
2)
Data about particular country or region
3)
We will incorporate the same with no additional cost (Post conducting
feasibility).
Any Requirement Contact us: https://forinsightsconsultancy.com/contact-us/
TABLE OF CONTENT
- INTRODUCTION
• MARKET DEFINITION
• MARKET SEGMENTATION
• RESEARCH METHODOLOGY - EXECUTIVE SUMMARY
• KEY FINDINGS
• MARKET OVERVIEW
• MARKET HIGHLIGHTS - MARKET OVERVIEW
• MARKET SIZE AND GROWTH POTENTIAL
• MARKET TRENDS
• MARKET DRIVERS
• MARKET RESTRAINTS
• MARKET OPPORTUNITIES
• PORTER’S FIVE FORCES ANALYSIS - SLEEPWEAR AND LOUNGEWEAR MARKET, BY PRODUCT TYPE
• PAJAMA SETS
• NIGHTGOWNS AND SLEEP SHIRTS
• ROBES AND KIMONOS
• ONESIES AND JUMPSUITS
• SHORTS AND T-SHIRTS
• LEGGINGS AND LOUNGE PANTS - SLEEPWEAR AND LOUNGEWEAR MARKET, BY MATERIAL
• COTTON SLEEPWEAR
• SILK SLEEPWEAR
• FLANNEL SLEEPWEAR
• MODAL OR RAYON SLEEPWEAR
• JERSEY KNIT SLEEPWEAR - SLEEPWEAR AND LOUNGEWEAR MARKET, BY GENDER
• WOMEN’S SLEEPWEAR AND LOUNGEWEAR
• MEN’S SLEEPWEAR AND LOUNGEWEAR
• UNISEX OR GENDER-NEUTRAL SLEEPWEAR - REGIONAL ANALYSIS
• NORTH AMERICA
• UNITED STATES
• CANADA
• MEXICO
• EUROPE
• UNITED KINGDOM
• GERMANY
• FRANCE
• ITALY
• ASIA-PACIFIC
• CHINA
• JAPAN
• INDIA
• AUSTRALIA
• LATIN AMERICA
• BRAZIL
• ARGENTINA
• CHILE
• MIDDLE EAST AND AFRICA
• SOUTH AFRICA
• SAUDI ARABIA
• UAE - MARKET DYNAMICS
• MARKET DRIVERS
• MARKET RESTRAINTS
• MARKET OPPORTUNITIES
• IMPACT OF COVID-19 ON THE MARKET - COMPETITIVE LANDSCAPE
• KEY PLAYERS
• MARKET SHARE ANALYSIS - COMPANY PROFILES
• AEO MANAGEMENT CO.
• H&M
• HANESBRANDS INC.
• L BRANDS INC.
• PVH CORP.
• RALPH LAUREN CORP. - MARKET OUTLOOK AND OPPORTUNITIES
• EMERGING TECHNOLOGIES
• FUTURE MARKET TRENDS
• INVESTMENT OPPORTUNITIES
12. APPENDIX
• LIST OF ABBREVIATIONS
• SOURCES AND REFERENCES
Sleepwear And Loungewear Market is estimated to grow rapidly at a 8.6% CAGR during the forecast period (2024 – 2030), it will grow from its present size of from $ 11.30 billion in 2023 to $21.7 billion by 2030.
Sleepwear And Loungewear Market Growth In Upcoming Years
The market for sleepwear and loungewear is on track to expand dramatically over the next few years, with a bright forecast for 2024 and 2025. The trend of consumers putting a premium on comfort and relaxation in their everyday lives will push the need for chic and comfortable sleep and loungewear to skyrocket. The demand rising to such an extent is also influenced by the changing fashion trends and the move towards more casual and versatile clothing options.
Changes in fabric technology, design aesthetics, and sustainability practices will likely be the most influential factors in determining the market landscape. Companies which focus on comfort, quality, and sustainability are likely to be the ones that will have the largest market share in satisfying the evolving needs of customers. To sum up, the sleepwear and loungewear sector is set to make a significant jump in revenue and become a source of huge profits in the next couple of years for those who are in the industry.
Sleepwear And Loungewear Market Dynamics
Trends
Sustainable Fabrics: More and more consumers are demanding eco-friendly materials such as organic cotton, bamboo, and recycled fabrics for their sleepwear and loungewear.
Innovative Designs: A company focusing on unique and stylish designs to meet the demand for loungewear trend that is being used outside the home.
Technology Integration: Use of smart textiles and temperature-regulating fabrics to provide more comfort and functionality.
Customization Options: Some brands are providing personalized loungewear options that include monogramming and custom sizing to perfectly fit individual preferences.
Athleisure Fusion: The transition between activewear and loungewear which is most likely to result in hybrid styles that can be used both for exercise and relaxation is getting more and more popular.
Growth Drivers
Increased Focus on Comfort: The trend of consumers wanting comfort and relaxation will lead to the demand of cozy and trendy sleepwear and loungewear to be double in the next few years.
Growing Awareness of Mental Health: The awareness of mental health has a positive impact on the market of sleepwear and loungewear that are made for relaxation and release of stress.
Rise of E-commerce Platforms: People would want to buy products online because it is easy to do so and there are many products to choose from so the sleepwear and loungewear market will grow during the forecast period.
Sustainable Fashion Trends: As people move towards using more sustainable and environmentally friendly products, the demand for the production of sleepwear and loungewear made morally will be a factor that drives the market to expand in 2024-2025.
Restraints
- Less consumer spending caused by economic uncertainty, where people avoid buying non-essential items such as sleepwear and loungewear.
- The brand has been losing customers to other segments of the apparel industry, which has led to market saturation and a decrease in prices.
- The world supply chain has been disrupted, causing shortages of raw materials and limitations in manufacturing capabilities.
- The shift of consumer preferences to sustainable and eco-friendly sleepwear products has resulted in an impact on traditional market players.
- Changes in regulations about safety standards and labor practices which make it necessary for manufacturers to incur higher costs for compliance.
- Cost increases in transportation and logistics have resulted in a rise in the overall prices of sleepwear and loungewear products, thus reducing profit margins.
Opportunities
Growth in Online Retail: The trend of buying sleepwear and loungewear via the internet is rising significantly, thus, it is a great opportunity for the market to expand as more consumers decide to opt for convenience and a wide range of choices.
Sustainable Materials: The transition to eco-friendly and sustainable material use in the production of sleepwear and loungewear is an opportunity for brands to meet the rising demand of the product that is conscious of the environment, thus, attracting a new segment of customers.
Personalization and Customization: By providing personalized and customized sleepwear and loungewear options, a brand can acquire a tiny market segment, thus, being a unique selling point and increasing customer loyalty and satisfaction.
Innovation in Design and Technology: Brands can be different in the market by using technological advancements integration such as smart fabrics and temperature-regulating materials to attract consumers who are changing their needs and preferences.
Competitive Landscape of the Sleepwear And Loungewear Market
- AEO Management Co
- H&M
- Hanesbrands
- L Brands
- PVH
- RALPH LAUREN
- American Eagle Outfitters Inc
- Authentic Brands Group LLC
- Chantelle Group
- Hennes and Mauritz AB
New developments 2024 and 2025
Hanesbrands Inc.
For the sleepwear/loungewear market, Hanesbrands is specifically listed as one of the “leading vendors” in the sleepwear & loungewear market reports.
PVH Corp
News from April 2024: PVH shares fell up to 25% after forecasting a 6-7% decline in 2024 revenues (worse than expected), driven by weak consumer demand in Europe.
While PVH is more focused on upper-fashion and global premium apparel, the loungewear/sleepwear category tailwinds may benefit their brands (especially casual/athleisure segments), but they are facing headwinds in wholesale/Europe.
American Eagle Outfitters Inc
2024/25 sleepwear-loungewear only announcement for AE, its brand positioning (comfort, home-/dorm-wear) aligns well with the category growth trends.
Sleepwear And Loungewear Market Regional Outlook
North America
The regional analysis of the sleepwear and loungewear market in North America points to a discerning trend for comfortable and fashionable loungewear pieces. Market leaders are concentrating on the rollout of ingenious designs, eco-friendly fabrics, and attractive sizing to accommodate a consumer base that is diverse in every aspect. The U.S. is the leading market in North America, a country that is characterized by a growing demand for high-end loungewear products. Canada is witnessing a trend toward the production of ethically sourced and stylish sleepwear. The market expansion is also attributed to the increased popularity of athleisure wear and the rising trend of self-care and wellness. In fact, the North American sleepwear and loungewear market is set to maintain a steady upward trend in the next few years.
Europe
A regional research into the sleepwear and loungewear market in Europe reveals a rising demand for cozy and trendy nightwear all over the continent. These countries: the UK, Germany, France, Italy, and Spain, are the main players in the market, with a notable feature being the use of quality materials and design. The market is powered by the shift of consumer preferences to more relaxed and versatile clothing options for home wear. Online retail channels have also played a part in the market growth, by providing a wide range of sleepwear and loungewear choices to consumers. The European market will probably keep on growing as more brands concentrate on sustainability, innovation, and inclusivity in their products.
Asia Pacific
The Asia Pacific sleepwear and loungewear market is going through a major change which is largely attributed to the increasing demand for comfortable and trendy clothing by consumers in the region. The regional analysis of the market is a report that reflects significant trends, market share, and growth opportunities in the countries like China, Japan, India, South Korea, and Australia.
China with its massive consumer base and rising disposable income holds the lead in the Asia Pacific market. Japan and South Korea are the markets that value quality and are known for their revolutionary designs. India and Australia are the markets that are gradually becoming popular with increasing demand for sleepwear and loungewear.
To sum up, the Asia Pacific sleepwear and loungewear market will be able to maintain its great success story in the future whereby the growth will be driven by the change in consumer preferences, the rise of e-commerce and consumer consciousness to the need of relaxation and self-care.
Middle east and Africa
The Middle East and Africa regional analysis of the sleepwear and loungewear market reveals that there is an escalating demand for comfortable and trendy loungewear. In the Middle East, consumers tend to choose luxurious materials like silk and satin, whereas in Africa, consumers prefer lightweight and breathable fabrics such as cotton. The market in the two countries like UAE and Saudi Arabia is propelled by their consumers with a high disposable income and who are conscious about fashion. As a result of the pandemic, the trend of staying at home and working remotely has become popular, which in turn has increased the sales of sleepwear and loungewear in the region. The market will continue to grow further as more brands become committed to the Middle East and Africa to meet the changing consumer preferences.
Segments Covered in the Sleepwear And Loungewear Market
Sleepwear and Loungewear Market, By Product Type
- Sleepwear
- Loungewear
- Nightwear
- Innerwear
Global Sleepwear and Loungewear Market, By Material
- Cotton
- Wool
- Silk
- Linen
- Others
Global Sleepwear and Loungewear Market by Distribution Channel
- Online
- Offline (Supermarkets/Hypermarkets, Specialty Stores, Brand Stores)
Global Sleepwear and Loungewear Market by End User
- Men
- Women
- Kids
Frequently Asked Questions:
How big Sleepwear And Loungewear Market?
Sleepwear And Loungewear Market is anticipated to grow rapidly at a 8.6% CAGR during the forecast period (2024 – 2030), it will grow from its existing size of from $ 11.30 billion in 2023 to $ 21.7 billion by 2030.
What is the future outlook for the Sleepwear And Loungewear Market?
The future outlook for the Sleepwear and Loungewear Market appears promising, driven by increasing consumer demand for comfort, style, and versatility in clothing, along with the rising popularity of sustainable and ethically produced apparel. The market is expected to witness continued growth, innovation, and digitalization, with a focus on inclusivity, wellness, and environmentally friendly practices shaping industry trends.
What applications do Sleepwear And Loungewear have?
Sleepwear and loungewear serve as comfortable attire for sleep and relaxation at home, offering soft fabrics and loose-fitting designs conducive to restful nights and leisurely days. They also provide casual and cozy options for individuals working from home or engaging in low-impact activities like yoga and reading.
Which Are the Top Companies Hold the Market Share in Sleepwear And Loungewear Market?
AEO Management Co, H&M, Hanesbrands, L Brands, PVH.
Key insights provided by the report that could help you take critical strategic decisions?
- Regional reports analyse product/service consumption and market factors in each region.
- Reports highlight possibilities and dangers for suppliers in the Sleepwear And Loungewear market business globally.
- The report identifies regions and sectors with the highest growth potential.
- It provides a competitive market ranking of major companies, as well as information on new product launches, partnerships, business expansions, and acquisitions.
- The report includes a comprehensive corporate profile with company overviews, insights, product benchmarks, and SWOT analysis for key market participants.
Customization: We can provide following things
1) On request more company profiles (competitors)
2) Data about particular country or region
3) We will incorporate the same with no additional cost (Post conducting feasibility).
Any Requirement Contact us: https://forinsightsconsultancy.com/contact-us/
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