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Cosmetic Market Research Summary
The cosmetic market is valued at
around US$ 401 billion in 2023. This market is forecasted to expand at a
compound annual growth rate (CAGR) of 5.5% to approximately US$ 589 billion by
2030.
The cosmetic market is an
animated business that embraces the broad range of products targeted at
beautifying humans and taking care of their personal hygiene. First, the
detailed report will glance at the current cosmetic market and then it will
delve into the upcoming changes that are affecting this industry.
With regard to the
Cosmetic market, one of the most influential factors is the increasing demand
of natural and organic products which in turn is the biggest cause of the
so-called clean Cosmetic movement that is a result of the consumers’ awareness.
In addition, there is a growing preference for eco-friendly packaging as well
as for products that have not been tested on animals.
On one side of the coin,
heavyweight cosmetic brands such as L’Oréal, Estée Lauder, and Procter &
Gamble are the leaders of the market because they dominate through the
innovation of their products and have a worldwide exploitation. At the same
time, the number of small indie brands that have gained popularity due to their
niche products and authentic brand stories is increasing.
The Cosmetic market is
going to be different from today as tomorrow technological breakthroughs will
provide the skincare industry with the products that will be able to address
the individual needs of the customers, virtual try-on tools, and the augmented
reality experience that will immerse the buyers in the shopping activity.
Besides, the rise of influencer collaborations and social media marketing will
greatly contribute to shaping consumer preferences and to creating sales in the
near future.
In short, the Cosmetic
industry is a vibrant and competitive one that keeps evolving in order to meet
the needs and wants of consumers who are different from time to time.
Cosmetic Market Dynamics
Cosmetic Market Trends for 2024-2025
Customers will primarily seek out
products that are good for the environment and are not subjected to animal
testing. This is likely to be a top concern for companies as they would have to
adopt environmentally friendly methods of production.
There will be an abundance of products that
adequately serve various skin tones and types, and therefore the beauty
industry will become more and more inclusive. Personalized skincare products
will be the next big thing, and tech will be the main facilitator.
Customers will be vigilant in selecting products
free from harmful chemicals or toxins, thus the demand for such products will
keep on rising leading to the launch of more clean beauty products. To make the
shopping experience more engaging and fun, brands will integrate more
technology with customers getting virtual try-ons, AI-based skin analysis, etc.
The beauty industry will see products which are not
just cosmetics but also come with wellness benefits like skincare
products infused with CBD and ingredients containing adaptogens. Brands
will have to adjust to the changing times brought about by Gen Z and meet their
demands for realness, inclusion, and environmental care if they want to survive
in the market.
Cosmetic Market Growth Drivers for 2024-2025
One of the leading factors to the
market expansion of cosmetics is the existence of natural and organic cosmetic
products as the buyers are gradually getting conscious of the sustainable and
eco-friendly alternatives. Innovations in beauty products like personalized
skincare and AI-powered cosmetics are only direct outcomes of the technological
advancements.
The adoption of beauty trends and the resulting
consumer preferences, which are mostly the impact of social media influencers
and celebrities, have been changed drastically. The beauty retail sector
through the net is getting higher, thus giving the work easier and a large
number of buyers worldwide.
The rise of disposable incomes and the change of
lifestyles can be counted as some of the reasons that have led to the demand increase
of premium and luxury cosmetic brands. Clean beauty products that do not
contain any harmful chemicals or ingredients have become popular as a reply to
the health and wellness trend.
Such factors are expected to fuel the cosmetic
market expansion over the forecast period.
Cosmetic Market Restraints for 2024-2025
The rising competition with new
entrants into the market may result in pricing pressures. The imposition of
strict regulations for product testing and approval may cause the procedure of
product launches to be longer.
The changes in the prices of raw materials may
result in a variation in profit margins. The turning of consumers to natural
and organic products may be a challenge for the existing cosmetic formulations.
On top of that, uncertainties in the economy and
changing consumer preferences can lead to slow market growth overall. The
influence of global events on supply chains, therefore, may be the cause of the
delay in the processes of manufacturing and distribution.
The company might have to invest heavily in
research and development during a period of fast technological changes. The
rise of sustainability and environmental concerns may be the reason for the
company to implement changes in the packaging and production processes.
The growing emphasis on personalization and
customization may require companies to adjust their product offerings to be
compatible. The move towards digital marketing and online sales channels may
create the need for traditional retailers to enhance their online presence.
Cosmetic Market Opportunities for 2024-2025
Clean beauty products in demand:
Consumers are consistently looking for natural and eco-friendly cosmetic
products.
Organic beauty shopping goes global: E-commerce
platforms provide a very convenient way for consumers to purchase cosmetics.
Rise of influencer marketing: Social media influencers extremely affect
cosmetic trends and consumer behavior.
Customization of beauty products: Beauty products
that are individually tailored are an ideal solution for the specific needs and
skin types of each person. The trend of wellness and self-care is growing:
Beauty products that make the user feel relaxed and take care of themselves are
becoming more popular.
Beauty industry goes green with packaging and
sustainability: The cosmetic industry is switching to eco-friendlier packaging
and refillable containers very quickly. Focus of pride on diversity and
inclusiveness: Companies use diversity in product development and marketing to
attract more customers.
Cosmetic Market Challenges for 2024-2025
More
Competition from New and Established Cosmetic Brands. Consumers are becoming
more conscious and demanding natural and environmentally friendly beauty
products.
Regulatory
changes that affect product development and marketing strategies. The consumer
is still moving towards environmentally friendly packaging and ingredients.
New beauty
tech trends such as AI-powered personalized skincare. Changing consumer
preferences and behaviors that are heavily influenced by social media and
influencers.
In order to
overcome these challenges successfully, cosmetic companies need to innovate, be
very quick in their adaptation and make customer engagement their number one
priority if they want to be able to retain their position in the continuously
changing market.
Cosmetic Market Segment Analysis
The cosmetics market is divided into several
categories that cater to the different needs and preferences of consumers.
Skincare: These products are such as moisturizers and cleansers which are aimed at
maintaining healthy skin and even improving it. With the increasing concerns of
aging skin, skin sensitivity, and pollution, skincare products have become a
trend for the last few years.
Makeup: In
makeup are included such products as foundation, lipsticks, mascaras,
eyeshadows, and blushes. Consumers do makeup to make themselves look more
attractive, to discover and present their creative side, and to be trendy. This
has led to an enormous market with a vast range of products.
Haircare: The
haircare products include shampoos and conditioners, styling products, and hair
treatments. They are the solutions to hair issues such as the hair being
damaged, frizzy, or dry. The demand for haircare products depends on hair
texture, hairstyling preferences, and hair health condition.
Fragrances: The
main sources of fragrances are perfumes, colognes, and body sprays. These
products are attractiveness to those consumers who want to display their scent
preferences. Besides that, they deliver a sensory experience. Fragrance fads
change with the seasons and culture.
Men’s Grooming: This segment comprises products such as shaving creams and aftershaves
that are used for men’s grooming. Also, facial cleansers, grooming tools, and
other grooming accessories are included here. The segment has been growing due
to the rising awareness of men’s personal grooming and their inclination
towards the specialized products.
Natural & Organic: This sector embraces products made entirely from natural ingredients
and those that do not contain synthetic chemicals. The need for such products
is a result of the consumers’ choice to live sustainably and make healthy
lifestyle decisions.
Brands can target and capitalize on specific consumer
preferences by targeting each segment of the cosmetics market.
By Category
- Skin & sun care products
- Hair care products
- Deodorants & fragrances
- Makeup & color cosmetics
By Gender
- Men
- Women
- Unisex
By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Pharmacies
- Online Sales Channels
- Other
Competitive Landscape of the Cosmetic Market
Cosmetics market is highly competitive, with a wide
range of regional and global players competing to gain market share. The
industry is dominated by:
The cosmetic industry also features a number of
niche and independent brands that cater to consumer preferences and needs,
which contributes to its overall competitiveness. In this dynamic,
competitive environment, companies must be able to survive and thrive through
continuous innovation, strategic partnership, and effective marketing.
· Avon
Products
· Kao
Corporation
· Oriflame
Cosmetics S.A.
· Revlon Inc.
· Shiseido
Company Limited
· Skin Food
· Estee Lauder
Cosmetics Market Company News 2024 and 2025
Estee Lauder
In October
2024, Estée Lauder announced it would withdraw its 2025 annual sales and profit
forecast, and nearly halved its dividend, citing weak demand in China and Asia
travel retail.
In January
2025, the company confirmed that under its new CEO (effective 1 Jan 2025) it is
reviewing its portfolio of beauty brands and may sell some of them in an effort
to improve performance.
L’Oréal S.A
In June
2025, L’Oréal announced the acquisition of a majority stake in British skincare
brand Medik8 (valued ~€1 billion) to bolster its science-backed premium
skincare footprint.
Procter
& Gamble
For fiscal
year 2025, P&G reported net sales of US $20.9 billion in Q4 (up ~2% vs.
prior year), while its Beauty segment (skincare/hair etc.) saw organic growth
of ~1% in that quarter.
In January
2025, P&G said its Beauty segment organic sales were up ~2% year-on-year,
but volume was down; pricing and mix contributed to the growth.
Cosmetic Market Regional Outlook
The cosmetics market is dynamic in different
regions. It reflects the unique consumer preferences and influences of
socio-economic factors.
North America
The Cosmetic Market in North
America is expected to keep the trend of the growing volume. This will be made
possible by a GDP growth rate of 2.5% which is quite strong and an inflation
rate of 1.8% which is low. In Canada, local cosmetic brands have gained a
strong position in the market thanks to a government subsidy US, on the other
hand, a cultural shift towards clean beauty products has led to the increased
demand for sustainable and ethically sourced cosmetics.
Even though the main channel in North America is
still brick-and-mortar stores, online sales are the fastest-growing channel
through which customers take advantage of the transaction’s simplicity and
product’s diversity. Consumers in North America are looking for products that
meet the criteria of sustainability, ethical sourcing, and localism, which are
factors that must be considered by cosmetics brands if they want to be
successful in the market.
Although price and status are still influential in a
few emerging markets in North America, the transition to conscious consumerism
is becoming more dominant and, therefore, is driving the cosmetic industry’s
future in the region.
Europe
The Cosmetic Market in Europe is
predicted to keep expanding at a moderate pace due to a 2% GDP growth and a
1.5% inflation rate. In France, besides the general drivers, the local
government subsidies for eco-friendly and organic beauty products act as a main
factor to the development of the cosmetic industry there. While the main
channel for cosmetic products is still through traditional brick-and-mortar
stores, e-commerce is the fastest-growing channel, especially among younger
consumers. Sustainability and ethical sourcing are two factors that European
consumers cannot do without, and there is a growing preference for locally
sourced ingredients. However, in emerging markets where the price and status
are the most important factors, consumers are inclined to prioritize the
affordability and prestige of the brand ahead of the sustainability considerations.
Asia-Pacific
The GDP growth in the Cosmetic
Market in the Asia-Pacific region is forecasted to be 6.4% with an inflation
rate of 2.1%. A single local driver that distinctly impacts the market is the
trend of K-beauty in South Korea that is based on natural ingredient and
innovative formulations.
The main channel for cosmetic products to reach the
customers is through online platforms whereas the quickest expanding channel is
specialty beauty stores. The consumers apply in this region sustainability and
ethical sourcing as a condition of purchasing, thus, it is a must-have for
many. Nevertheless, in the case of emerging markets where price and status are
the main factors, consumers will be more concerned about the prestige that
comes with luxury cosmetic brands than the sustainability practices.
Middle East
and Africa
The cosmetic industry in the Middle
East and Africa is a profitable one. The region has a GDP growth rate of 3.5%
and an inflation rate of 2.1%. Sales of cosmetics in the UAE are mainly driven
by the Dubai Shopping Festival, which, by attracting tourists and locals,
creates a great beauty product purchasing spree. High-end department stores are
the predominant channel for cosmetics in the region, while e-commerce is the
fastest-growing channel due to its convenience and a wide product range.
Consumers in the Middle East and Africa are placing
more and more emphasis on sustainability and ethical sourcing as criteria for
selecting beauty products. Localism is also a very important trend, as a large
number of consumers are looking for products that are locally made and help the
community. In emerging markets where price and status are still the main
factors, affordable luxury products are becoming more popular as they provide a
compromise between quality and affordability.
Frequently
Asked Questions
How much is the cosmetics market size?
Cosmetic Market is expected to grow rapidly at a
5.5% CAGR consequently, it will grow from its existing size of from $ 401
Billion in 2023 to $ 589 Billion by 2030.
Who are the major players operating in the
cosmetics market?
The major market player includes Avon Products
Inc., Kao Corporation, L’Oreal S.A., Oriflame Cosmetics S.A., Revlon, Inc.,
Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc.,
The Procter & Gamble Company and Unilever Plc..
Which are the driving factors of the cosmetics
market?
The surge in demand for organic cosmetics products
and the rapid growth in consumers disposable income are the growth driving
factors of the cosmetics market.
Which segment is expected to hold the largest share
in the cosmetics market?
The skin and sun care products held the largest
revenue share in the cosmetics market.
Report Features
This report gives the most complete information.
The report on Cosmetic Market format has been designed so that it can provide
the best value to the business. It offers crucial insights into the market’s
dynamic and will aid in strategic decision-making for current players as well
as those looking to join the market.
What Deliverables Will You Get in this Report?
|
Key questions this report answers |
Relevant contents in the report |
|
How big is the sales opportunity? |
In-depth analysis of the Global Cosmetic Market |
|
How lucrative is the future? |
Market forecast and trend data and emerging trends |
|
Which regions offer the best sales opportunities? |
Global, regional and country level historical data and forecasts |
|
Which are the most attractive Cosmetic market Key segments? |
Market segment analysis and forecast |
|
Which are the top Key players and their Cosmetic market positioning? |
Competitive landscape analysis, Market share analysis |
|
How complex is the business environment? |
Porter’s five forces analysis, PEST analysis, Life cycle analysis |
|
What are the factors affecting the Cosmetic market? |
Drivers & Restraints |
|
Will I get the information on my |
Customization: We Can Provide Following
Things 1) On Market More Company Profiles (Competitors) 2) Data About Particular Country Or Region 3) We Will Incorporate The Same With No Additional Cost (Post
Conducting Feasibility). Any Requirement Contact Us: https://www.Forinsightsconsultancy.Com/Contact-Us/ |
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Cosmetics Market, By Category
7.1. Cosmetics Market, by Category Type, 2023-2030
7.1.1. Skin & sun care products
7.1.1.1. Market Revenue and Forecast (2018-2030)
7.1.2. Hair care products
7.1.2.1. Market Revenue and Forecast (2018-2030)
7.1.3. Deodorants & fragrances
7.1.3.1. Market Revenue and Forecast (2018-2030)
7.1.4. Makeup & color cosmetics
7.1.4.1. Market Revenue and Forecast (2018-2030)
Chapter 8. Global Cosmetics Market, By Gender
8.1. Cosmetics Market, by Gender, 2023-2030
8.1.1. Men
8.1.1.1. Market Revenue and Forecast (2018-2030)
8.1.2. Women
8.1.2.1. Market Revenue and Forecast (2018-2030)
8.1.3. Unisex
8.1.3.1. Market Revenue and Forecast (2018-2030)
Chapter 9. Global Cosmetics Market, By Distribution Channel
9.1. Cosmetics Market, by Distribution Channel, 2023-2030
9.1.1. Hypermarkets/Supermarkets
9.1.1.1. Market Revenue and Forecast (2018-2030)
9.1.2. Specialty Stores
9.1.2.1. Market Revenue and Forecast (2018-2030)
9.1.3. Pharmacies
9.1.3.1. Market Revenue and Forecast (2018-2030)
9.1.4. Online sales channels
9.1.4.1. Market Revenue and Forecast (2018-2030)
9.1.5. Others
9.1.5.1. Market Revenue and Forecast (2018-2030)
Chapter 10. Global Cosmetics Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Category (2018-2030)
10.1.2. Market Revenue and Forecast, by Gender (2018-2030)
10.1.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.1.4. U.S.
10.1.4.1. Market Revenue and Forecast, by Category (2018-2030)
10.1.4.2. Market Revenue and Forecast, by Gender (2018-2030)
10.1.4.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.1.5. Rest of North America
10.1.5.1. Market Revenue and Forecast, by Category (2018-2030)
10.1.5.2. Market Revenue and Forecast, by Gender (2018-2030)
10.1.5.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Category (2018-2030)
10.2.2. Market Revenue and Forecast, by Gender (2018-2030)
10.2.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.2.4. UK
10.2.4.1. Market Revenue and Forecast, by Category (2018-2030)
10.2.4.2. Market Revenue and Forecast, by Gender (2018-2030)
10.2.4.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.2.5. Germany
10.2.5.1. Market Revenue and Forecast, by Category (2018-2030)
10.2.5.2. Market Revenue and Forecast, by Gender (2018-2030)
10.2.5.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.2.6. France
10.2.6.1. Market Revenue and Forecast, by Category (2018-2030)
10.2.6.2. Market Revenue and Forecast, by Gender (2018-2030)
10.2.6.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.2.7. Rest of Europe
10.2.7.1. Market Revenue and Forecast, by Category (2018-2030)
10.2.7.2. Market Revenue and Forecast, by Gender (2018-2030)
10.2.7.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Category (2018-2030)
10.3.2. Market Revenue and Forecast, by Gender (2018-2030)
10.3.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.3.4. India
10.3.4.1. Market Revenue and Forecast, by Category (2018-2030)
10.3.4.2. Market Revenue and Forecast, by Gender (2018-2030)
10.3.4.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.3.5. China
10.3.5.1. Market Revenue and Forecast, by Category (2018-2030)
10.3.5.2. Market Revenue and Forecast, by Gender (2018-2030)
10.3.5.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.3.6. Japan
10.3.6.1. Market Revenue and Forecast, by Category (2018-2030)
10.3.6.2. Market Revenue and Forecast, by Gender (2018-2030)
10.3.6.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.3.7. Rest of APAC
10.3.7.1. Market Revenue and Forecast, by Category (2018-2030)
10.3.7.2. Market Revenue and Forecast, by Gender (2018-2030)
10.3.7.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Category (2018-2030)
10.4.2. Market Revenue and Forecast, by Gender (2018-2030)
10.4.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.4.4. GCC
10.4.4.1. Market Revenue and Forecast, by Category (2018-2030)
10.4.4.2. Market Revenue and Forecast, by Gender (2018-2030)
10.4.4.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.4.5. North Africa
10.4.5.1. Market Revenue and Forecast, by Category (2018-2030)
10.4.5.2. Market Revenue and Forecast, by Gender (2018-2030)
10.4.5.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.4.6. South Africa
10.4.6.1. Market Revenue and Forecast, by Category (2018-2030)
10.4.6.2. Market Revenue and Forecast, by Gender (2018-2030)
10.4.6.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.4.7. Rest of MEA
10.4.7.1. Market Revenue and Forecast, by Category (2018-2030)
10.4.7.2. Market Revenue and Forecast, by Gender (2018-2030)
10.4.7.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Category (2018-2030)
10.5.2. Market Revenue and Forecast, by Gender (2018-2030)
10.5.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.5.4. Brazil
10.5.4.1. Market Revenue and Forecast, by Category (2018-2030)
10.5.4.2. Market Revenue and Forecast, by Gender (2018-2030)
10.5.4.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
10.5.5. Rest of LATAM
10.5.5.1. Market Revenue and Forecast, by Category (2018-2030)
10.5.5.2. Market Revenue and Forecast, by Gender (2018-2030)
10.5.5.3. Market Revenue and Forecast, by Distribution Channel (2018-2030)
Chapter 11. Company Profiles
11.1. Avon Products Inc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Kao Corporation
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. L’Oreal S.A.
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Oriflame Cosmetics S.A.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Revlon, Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Shiseido Company Limited
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Skin Food Co., Ltd.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. The Estee Lauder Companies Inc.
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. The Procter & Gamble Company
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Unilever Plc.
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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